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ROI & UX, with Susan Culkin and Karen Wieckert

This is a reschedule of the May workshop

For developers and manufacturers, the advantages of creating usable products far outweigh the costs. The rule of thumb: Every dollar invested in ease of use returns $10 to $100. IBM Design:  UCD Process

UX planning at the start of a project not only makes it better, but it saves the oh, no, we left out a lot of stuff panic that happens in the middle of projects that launch without it. Money, time, thought, and design spent upfront on UX makes projects better, and saves money in the middle and at the end.

Susan Culkin and Karen Wieckert will discuss ROI measures for UX; come ask questions, and talk about how you're doing it or if you're not how you can start.


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  • keith m.

    Pollen has gotten the worst of me today.

    June 13, 2013

    • Susan C.

      sorry we didn't get to see you Keith. Hope you are feeling better!

      June 14, 2013

    • keith m.

      Thanks Susan. I'm sure everything will be better for lots of us when the pollen stops dropping.

      June 14, 2013

  • Clifford A.

    Thank you for the good discussion last night. The idea of selecting and measuring metrics specifically related to the desired outcome when conducting user experience tests is very helpful. I look forward to future events.

    June 14, 2013

  • Tomiko P.

    We covered a lot of ground tonight and set up some interesting topics of conversations to pursue at later dates. I'm looking forward to continuing those discussions.

    1 · June 13, 2013

    • A former member
      A former member

      Great discussion moved along ably by you my dear. Thank you and I too look forward to continuing to learn and discuss.

      June 14, 2013

    • Tomiko P.

      Thank you, Karen! I thoroughly enjoyed soaking in all of the collective wisdom of the room.

      June 14, 2013

  • Katherine

    Thank you all for a great event! As someone with very little knowledge of measuring ux, I learned a lot and met some incredibly brilliant people!

    1 · June 14, 2013

  • A former member
    A former member

    So to miss this one!

    1 · June 10, 2013

  • A former member
    A former member

    Looking forward to this discussion. We postponed to allow many Nashville UXers t head to Jackson. Hope you all can make it.

    June 10, 2013

  • Dave

    I can't wait to go to this, I am really looking forward to learning more about UX to help strengthen me as a designer.

    1 · May 8, 2013

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