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Greg Stielstra, top book marketer, The Purpose Driven Life, to speak

Jul 2007 23
Mon 6:30 PM
Location
Borders Books & Music

2501 Westend
Nashville, TN 37203
615-327-9656

Estimated attendance
 22  people attended.
5.00 5.0012

Who organized?
Michael Turner

We have as our guest speaker, Greg Stielstra, who will discuss marketing books, pyromarketing, and how to find an agent.

Greg Stielstra is an innovative thinker, speaker, consultant, and author of PyroMarketing: The Four Step Strategy to Ignite Customer Evangelists and Keep Them For Life (HarperBusiness, September 2005). An expert in word-of-mouth, faith-based, and social network marketing, Greg speaks regularly at Word of Mouth Marketing Association conferences and numerous other events, including AdTech New York and the prestigious Forbes CMO Summit.

His work has been covered by The Economist, Advertising Age, Point Magazine, Business Week, Forbes, Wireless Age, Knowledge at Wharton, the Wharton Leadership Journal, and the book 9 Minds on Marketing.

Greg worked in publishing for fifteen years and has applied his principles to numerous best-selling books, including The Purpose Driven Life, the best-selling hardcover book in history. Business Week called it "A marketing miracle."

Greg has his BA in broadcasting and public relations from Central Michigan University and an MM in business management and marketing from The Aquinas School of Graduate Management. He lives with his wife and children in Franklin, TN, where he leads two companies: PyroMarketing ( http://www.pyromarket... ), a marketing agency and consultancy and viral video marketing company called SneezeCast http://www.sneezecast... .


NOTE THE NEW DAY AND TIME!

We are changing the Nashville Writers Meetup from every 4th Tuesday to every 4th Monday.

We will meet at 6:30 pm, as people have expressed a desire to meet earlier.

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Who attended?

  • 22 attendees
    • “ Greg gave us amazing facts about book business, telling us how books are retailed and chosen. He went into great detail about how to find an agent. He gave us information about how to approach a publisher or an agent, explaining we need to do the research to find a selective market and educate the publisher about how our book could sell to that market. He also shared with us his formula for pyromarketing, which was a way to market by building communities and could be applied to all kinds of ideas. On his web site, he is giving an audio of his entire book away for free and several PowerPoints to explain the concept of pyromarketing. Greg was very generous with his resources and his time. I thank him for his consideration and thoroughness. ”
    • “ Mike has outdone himself on this one!! This event was a great surprise - Mr. Stielstra was well spoken and very gracious, even when the discussion went well over 90 minutes! Great advice and interesting insights...and the price was AMAZING! ;-) What I have always thought a 'writer's group' should be about - support and nuturing for the aspiring wordsmith. Thank you, Mike! ”
    • “ I felt Greg was very knowledgable and the information he shared was valuable to me. I look forward to visiting his website. ”
    • “ His informal structured speech gave writers a lot of information. He was open to questions and answered them with sincerity. ”
    • “ His presentation was not only incredibly relevant and well informed, it was also highly motivating. Forgive the modifiers, but I can't help it. This was premium stuff, and for free. As he said, "you can't give enough away." ”