Tickets at http://goo.gl/bUxQMD
Crowdsourcing Public Engagement: Proven Techniques to Mobilize Your Base
WHAT WILL I LEARN?
In this master class, award-winning leaders in crowdsourced public engagement projects, Reilly Yeo and Steve Anderson, will provide participants with a tangible blueprint and lessons learned from several years of hands-on work in some of the largest and most successful engagement campaigns in Canada and beyond. They will also share their expertise connecting projects with internal participatory decision-making, ensuring that changing generational expectations for participation are met, to keep young talent and stakeholders inspired and engaged.
In this intensive day-long workshop, you'll learn:
How to set up online campaigns that facilitate mass participation of thousands or more people who will endorse your cause, project or product.
• How to craft your message for broad, inclusive, and positive engagement - taking people beyond opposition towards meaningful constructive engagement in decision making.
• How to climb a community of supporters up a “pyramid of engagement” through integrated online tools, social media and narrative.
• Methods that can be used to incorporate and recognize the input of staff, supporters and other stakeholders into your work and planning.