The Internet is a fundamental part of everyday life in the UK - 73% of households have broadband.
For charities, the internet can be vital to connecting with supporters and donors, fundraising and rallying for their cause.
Creating an effective website and using online marketing tools can help charities make the most of the internet.
Viktoria Tchoudakov from Google will speak about Google's solutions for online marketing such as Google AdWords, Google Analytics and Insights for Search and how charities can benefit from using them via dedicated programmes such as Google for Non-Profits.
About the speaker
Viktoria is a Marketing Manager at Google’s EMEA Small Business Marketing team, driving the Marketing strategy for Google’s ad products in Europe Middle East and Africa (EMEA).
Most recently Viktoria has been leading Google's strategic initiatives to help small businesses get online and succeed online, e.g. Getting British Business Online in the UK and Conecta Tu Negocio in Spain.
- Intro to Digital Marketing
- Insights for Search
- Basics of website optimisation
- Google Analytics, Google AdWords and Google Grants programme