My name is Steve Browne and I wrote the book TRACTION to help early stage entrepreneurs get the whole "sales thing" right. This meetup was requested by people who have read the book and wanted to discuss my sales methodology in more depth.
I have 20 years experience in B2B sales at startups (and larger organizations). I've developed a methodology which combines targeted marketing and value-based selling to allow startups to achieve sustained revenue growth. I've also created a blog to supplement the material in the book. Both of these are available at no charge on my website: www.innovatorstraction.com