The 33rd VideoTLV meeting took place on Apriil 2nd at the Dancing Camel Brewery, Tel Aviv. Meeting topic was “Sports, Social & Mobile". Over 78 group members gathered, networked, drank beer and watched the presentations.
Gilli Cegla, CEO of Novawind and Curator of VideoTLV opened the meeting with a welcome statement and thanked the event sponsors, noting that the VideoTLV community now numbers over 1,000 members who keep in touch with each other both online and offline between meetings.
Ofer Wolf, CEO of SterGen, showed a high quality 3D sports broadcast that was created automatically from standard High Definition 2D footage. He explained about SterGen’s patented software for real time conversion of 2D video into a 3D feed.
Ofer explained that SterGen is focusing their solution on the sports market for 3 reasons: There’s a standard format (i.e. the size of the arena and other parameters are pre-defined), sports TV is still making money, and there’s almost no piracy. The 3D broadcasts can be viewed on 3D-ready TVs and mobile phones. 3D TVs have already penetrated about 6% of Israeli households, and are predicted to reach about 10% penetration in 2013. Notable clients include CCTV, ESPN and Israeli Sports Channel 5.
Ben Rubin , CEO of YEVVO, presented the live social mobile video platform that launched recently for iOS. Ben bemoaned the current state of mobile video sharing, which only allows uploading of pre-recorded videos for asynchronous viewing. With YEVVO a user shares a live video via Push on a smartphone to authorized friends (currently through Facebook connections). YEVVO videos are not archived, so there are no “reruns” and no recordings, making people more willing to expose live broadcasts from their mobile devices.
The Beta version drew about 100 users, who created approximately 3,000 minutes of video/week, which is double or triple any other means of video distribution available on the Internet today.
Dovev Goldstein, Head of Business Development & Products Department at YES, indicated how the company is attuned to the consumption habits of its subscribers, who are demanding customized viewing solutions. Viewers are no longer willing to adapt their lives to the service provider’s schedule. 71% of YES subscribers already have advanced PVR boxes to record broadcasts, and since the end of 2012 there has been a 45% rise in the amount of VOD viewing. The new YES system allows personalized content viewing. New features include: viewing recorded content in any room in the house; creation of private television; and a new user interface that can also transmit a computer screen to any TV.
Daniel Shichman, CEO of World Scouting Center (WSC), shared how his love of sports led to the development of a platform that allows fans to actively engage with sports content on digital devices other than TVs, offering sports broadcasting right-holders a way to exploit their content beyond the TV screen, increase exposure, and reach new crowds. WSC breaks sports content into digestible video clips for social media use on multiple screens. Fans can choose content based on personal taste: a team, a game, a specific moment in the performance of a specific player (e.g. scoring a goal), and build a personal playlist to share on social media. Fans can engage in social discussions (commenting) and catch up on the game's highlights. The content is presented on the content provider’s website with tools provided by WSC. Experience has shown that sports channels offering WSC’s added value solution double the viewing time of sports content. WSC is now offering text-based media the option to add a matching sports video clip to written articles.
An article from TelecomNews.co.il about the meeting (in Hebrew) can be found: here
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