The 20th VideoTLV meetup was held on February 9 at the Dancing Camel brewery & pub in Tel Aviv. Meeting topic was ‘Video Goes Over The Top’. Over 100 group members networked, learned and drank beer together.
Gilli Cegla, CEO of Novawind and the curator of VideoTLV moderated the presentations. He opened the meeting with a welcome statement, an overview of the shifts and new challenges of IPTV and then introduced the first presenter:
Shuki Mastadi from NDS presented their Interactive TV vision; NDS wishes to provide a stand-alone device that will allow multi-tasking for their clients. Their vision for the next few years, as he demonstrated, includes a greater involvement between content and apps; NDS’s services aspire to provide Pay-TV operators with end-to-end solutions that integrate social media, online content and interactive apps. into the TV screen.
Tom Sela, one of Boxee’s founders opened his session by describing how TV/Video viewing has changed; viewers today want to watch video content from any source (home, web, channels) on their own time - deciding for themselves when and what to watch. Nowadays most TV operators bring their content to the web; Boxee provides a service that lets viewers watch Internet content on their TV screen, extending the Web into the TV. Tom introduced the Boxee software solution for integrating home media, the web and TV. It enables users to watch TV and web video content, listen to music, browse photos and view friends feed from a “built in” social network - all via their TV screen. As Tom explained, Boxee’s solution is “basically a browser of content on your television screen”. Tom also presented the new Boxee Box & remote, first launched on CES 2010; the Boxee Box is a portable replacement for the PC connection to the TV, that is estimated to cost $199. The special remote includes a full keyboard. Later this year, Boxee plans to launch a direct billing service for content companies.
Last presentation was by Idit Muallem, Marketing Director at Goome Interactive. Idit reviewed current statistics of online video usage; for example, on December 2009 in U.S, 33 Billion videos were viewed of which 13 Bi on YouTube, 1 Bi on Hulu and 14 Bi were downloads, 85% of downloaded videos were illegal. Goome provides an OTT solution that enables users to consume personal video content on TV, the PC and mobile phone. Their platform is divided into two parts: one is the server that applies the content and manages the clients, and the other is the clients enabling to watch content by PC, mobile or TV. The content varies from VOD (with the “Jinni” personalization Engine), Internet channels, movies, to applications (such as twitter), photos and music. The content editor feature promotes custom content and commercials based on the user’s profile.
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