The 32nd VideoTLV meeting took place on January 2nd at the Dancing Camel Brewery, Tel Aviv. Meeting topic was “New Perspectives". Over 90 group members gathered, networked, drank beer and watched the presentations. The event was broadcast live online thanks to LiveU.
Gilli Cegla, CEO of Novawind and Curator of VideoTLV opened the meeting with a welcome statement and thanked the VideoTLV team and event sponsors. He noted that the VideoTLV community is usually about two years ahead of the mainstream market. For example, Stevie presented at VideoTLV a year ago and recently they successfully secured funding.
Yoram Mokady, VP Content & Regulation at HOT moderated the presentations.
Roy Ramon, Wireless Innovation & POC PM of Intel, talked about trends relating to OTT video consumption, which is expected to reach 90% in 2016. Roy noted that the infrastructure is not expected to meet the demand by then. Not only are viewers accessing videos from a range of devices, but they also need the ability to edit videos from everywhere. However, none of the applications available today know how to efficiently process videos directly on local mobile devices – rather they reach out to solutions in the cloud.
Intel has developed the Common Connectivity Framework (CCF), which enables communication between all devices, on any platform, without any dependence on an operating system, and without using a mediator such as DropBox.
Further issues that Intel has addressed are: buffering, privacy, and information security.
Roy showed a clip about Intel’s Anonymous Video Analytics - Audience Impression Metric Software. The clip illustrates how content can be adapted for personalized, targeted advertizing, by identifying elements such as the viewer's age, gender, distance from the screen, and whether the person is actually looking at the screen at any given moment in time.
Dr. Rami Guissin, Owner DVP Technologies, opened with a display of how DVP image analysis and compression technology can aid civilian and military security systems to discover moving objects such as people or vehicles. DVP looks for information within the image, and extracts data with a minimum of false alerts and maximum probability of discovery in real time. The technology can also be used for medical imaging (such as during surgery), as well as for consumer imaging applications.
DVP’s latest application, Digital Makeup, provides automatic facial image retouching during video calls. Due to HD video cameras, imperfections in a person’s skin tend to be highlighted during video calls. DVP’s solution automatically touches up the face in real-time, softening the facial image so that pimples, skin discoloring, stubble, or wrinkles aren’t highlighted. The user can control the fidelity before starting the video call. DVP is debating whether to market the application direct to the final user, or as an integrated solution in mobile devices or video platforms.
Jonathan Benartzi, CEO of LIVEASIA.TV, pointed out that in southern Asia, 56% of viewers access the Internet while watching television. While Asian viewers consume hundreds of hours of TV every week, only 30%-40% are connected via cable or satellite channels. In poorer countries people are still aiming an antenna from the roof, while simultaneously having an Internet-connected device such as a PC or smart phone at hand. With a huge market of 450 million Internet users in China and 100 million in India, viewers skip directly to OTT viewing. LiveAsia.TV focuses on monetization, selling content viewing packages to Asian ex-pats at prices ranging from $10-$35. Among their products are Watch India and Watch Philippines.
LiveAsia downloads the channels to their own cloud, encodes them for the Internet, attaches accompanying metadata to the content, and pushes it automatically to the cloud. However, Jonathan repeatedly emphasized that the company's focus is not the enabling technology but how to monetize the end user. LiveAsia is working on allowing payment per transaction or per feed, and a unification of payments for various services (multi-channel TV, Internet, cellular phone) in one account to allow content to be freely consumed everywhere.
An article from TheCom about the meeting (in Hebrew) can be found: here
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