The 26th VideoTLV meeting took place on July 26 at the Sea Center Sailing Club, Tel Aviv Marina. The meeting topic was “Content and Beyond". About 100 VideoTLV members gathered, networked, drank beer and watched four intuitive presentations focusing on various aspects of digital video content.
The event was broadcast live online thanks to LiveU.
Gilli Cegla, CEO of Novawind and Curator of VideoTLV opened the meeting with a welcome statement, noting the 4th anniversary of the VideoTLV community, and thanking the VideoTLV members, team and event sponsors.
Dovev Goldstein, Head of Business Development & Products Department at YES moderated the presentations.
Mihal Brezis, VP International Relations and Development, Armoza Formats, provided a look into New Media cross-platform formats connecting the TV, online and mobile realms through 3 examples.
As first example, she presented The Frame, marketed as “the new generation of Big Brother”, a TV and Internet reality show featuring 8 couples locked-up in their own homes for a total of five weeks, who risk being voted off by the viewers. Viewers can participate and interact with the couples in real time via social networks and Twitter, and even play live online. Multiple video streams will broadcast simultaneously enabling to see all couple frames in one screen. Viewers will be able to click directly on a frame to choose their most beloved couple.
Zoom, a next-generation reality TV and Internet show, to be broadcast in Germany, follows contestants live, 24 hours a day, as they live their “normal” day-to-day lives. Contestants will use social networks to capture viewers’ hearts as they record their actions, events, and interactions. Viewers will directly interact, vote and post feedback on multiple social networks.
Last example was the soon-to-be-launched format called The Real Chat House, blurring the lines between virtual life and real life. The world of chatting is adapted to a television entertainment format. Viewers will be able to watch people go into separate physical chat rooms and communicate with each other - first as avatars, and later as real people.
Oren Nauman, CEO, AnyClip
Oren focused on In Video content search, explaining the what, why and how aspects of AnyClip whose secret lies in metadata. AnyClip's tagging and data system extracts, indexes and tags metadata from digital video, including full-length feature films and TV shows. It locates elements, such as dialogues, specific scenes, names, objects, outfits, brands, songs and music to create a metadata library of bite-sized video clips. The metadata scan employs face recognition, speech to text technology, text, and object identification, and is enhanced by human crowd-sourced tagging and editing. This detailed index allows viewers to search, relive, replay and recall favorite movie content. The index, available online through an open API, enables websites to integrate licensed movie moments of into their site.
How is AnyClip able to offer all this information as a legal worldwide service? Hollywood is in! The movie industry knows the need for “social” and by “sharing” their content, studios like Universal, and distributors like Vivendi can actually follow what the users watch, what they are interested in and therefore, gain a better understanding of the user interests . Industry partners (such as Apple, Amazon, Foursqouare and Netflix) can now offer exclusive content to enhance user-experience.
Dr. Ofer Weintraub, CTO, Orca Interactive
Ofer’s presentation focused on content discovery as deployed in Orcas' Compass eXplore product, which explores metadata and puts the FUN into searches by offering a browsing and recommendations user experience. Ofer explained that “What’s missing in search today” Usually lies in the search questions themselves. There is a gap he says between the search questions (i.e. what the users think they want) to what they really want to view. Orca addresses this, turning the content search into a serendipitous content-discovery experience.
As an example, Let’s say a user is planning a sightseeing weekend. The user knows that they want to get from point A to point B, but not what can be done along the way. Imagine that as a user starts to search, they are taken on a guided expedition. The search will present users with special places to go in the area, specific activities to do while there, suggesting deals and specific restaurants to try out, and even what is most recommended on the menu. The sightseeing weekend has turned in to a robust fun-filled exploration with minimal planning and a detailed itinerary.
The Orca browsing experience is delivered via multiple-device (TV, PC, Cellular, tablets) and via multiple-network environments (OTT and IP).
Omer Luzzatti, Co-Founder and CTO, RayV
Omer provided the group with an insightful introductory presentation about P2P content delivery/broadcasting and RayV. Usually when one thinks of P2P it conjures up images of illegal content traded via torrent servers, but RayV’s content delivery system is 100% legal. RayV uses the distributed power of subscribed viewers’ computing devices as nodes on a grid over the open Internet. This P2P technology shifts the load from servers to peers, relieving the network requirements of carriers and bandwidth providers. Content can stream faster, at a high quality to an unlimited quantity of viewers on a global scale, while cutting on network and broadcasting costs. The company claims that the solution is the world’s first telco-grade HDTV Delivery Network over IP. The solution is aimed at Carriers and broadcasters that provide their users the P2P client. RayV has cooperations with Mako in Israel, At&T and other leading Telcos and broadcasters worldwide.
Click below to read an article from TheCom about the meeting (in Hebrew):
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