Building A Successful Online Business: With Proven Online Marketing Strategies

  • July 16, 2008 · 6:30 PM
  • The Learning Center

"Building A Successful Online Business: Learn How To Use Proven Online Marketing Strategies To Get On Top Of Search Engines and Drive More Customers To Your Website"


JUST ADDED: Presentation on the Power of Web 2.0 and Social Networking to grow your business online. (see Corey Post's bio below)

An Overview of Different Online Strategies to Market Your Website

Presented by Joseph Ducat, of Semplified.com

Joseph Ducat is a serial entrepreneur who found his passion in online marketing. Since 2003, he has been experimenting with and discovering strategies to generate and monetize traffic for websites. In his own online business, he has built and promoted hundreds of websites in dozens of niche markets generating revenue through the sale of third-party products (affiliate marketing), lead generation or advertising. By testing and tracking strategies from the most basic marketing tactics to the more aggressive methods used by hackers, he has gained an in-depth understanding of what works online and what doesn't. Mr. Ducat has the expertise to provide effective marketing solutions online in areas of Email Marketing, Pay-Per-Click advertising, Search Engine Optimization (SEO), and Traffic Generation. Corey Post recently finished a consulting job at leading social network Buzznet.com, where he developed the strategy and PRD for Economy, a system of incentives and rewards to encourage users to create and consume content, including videos and blogs, as well as promote Buzznet.com on other social media sites such as Facebook.com and MySpace.com.

Prior to working with Buzznet, Corey was the director of ad product management at United Online, where he led the development of a behavioral advertising engine to command higher advertising rates on social networking site Classmates.com.

Before United Online, Post served as director of marketing at IAC/InterActiveCorp. for an online discount club with $26,000,000 in revenue that sold memberships through deals with Ticketmaster, Match.com, and other major online players. While at IAC, Post led a strategy, product and business development team to integrate IAC's database of discounts at 250,000 merchant locations with the local search returns of Ask.com, Superpages.com, and Citysearch.com.

Beginning in 2003, Post worked for Landmark Communications, the parent company of the Weather Channel and Weather.com, where he created the online classified and user generated video strategy for a $100,000,000 newspaper division.

He also founded and operated, in the 1990s, a successful print and digital media company in Washington, DC that published titles for young professionals and was featured in The Washington Post and The New York Times. During this time, Post led a strategy and content team, in conjunction with AOL, to develop a lifestyle site for twenty-something users.

www.mca-i.org
Light dinner at 6:30; Meeting starts promptly at 7:15pm. Pay with PayPal for reduced rate.
Nonmembers of Media Communications Association (MCAI) pay $12 in advance with PayPal, $17 at door. MCAI Members pay $5 at the door.
For information on MCAI membership, www.mcai-oc.org

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  • Bill E.

    These meetings are providing insight into the ever-changing world of "cloud computing." Really a great way to stay up to speed on how to use the Internet to our best advantage - no matter what industry we're in.

    July 31, 2008

  • Tony H.

    Thought it was informative, but a little dry in the presentation. Too much emphasis was placed on the programming aspects of web design. Having only a working knowledge of HTML, much of the presentation was over my head.

    July 25, 2008

  • A former member
    A former member

    Interested in keeping us posted on the presentation file they mentioned they could make available. Thanks again, and excellent presentation!

    July 17, 2008

  • A former member
    A former member

    Both speakers were excellent! I learned a lot and am anxious to review their presentations again, when they're available for download.

    July 17, 2008

  • Marcelo L.

    I think the presentation was clear and had enough "meat" in it to make it worth the long drive I had to take! Thanks for the great presentation!

    July 17, 2008

  • Brian P.

    Very well presented with great information. Thanks to all who put it together.

    July 17, 2008

  • A former member
    A former member

    Lots of information. Need handouts.

    July 16, 2008

  • gkstone

    OK... My brain is about to explode from all the info I got from this meeting. Kudos to the organizers!

    July 16, 2008

  • Grace M.

    This is a can't-miss meeting- Joseph's knowledge about internet marketing goes way beyond the norm. If you think the internet will in any way affect your business in the future you need to be at this meet-up.

    June 23, 2008

  • Dennis B

    I've consulted with Joseph, and he's a genius. His tactics are unique; there's much to learn from him.

    June 23, 2008

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