Prof. Ruth McDonald
Professor of Healthcare Innovation and Learning
Nottingham University Business School
Should we just trust doctors to ‘do the right thing’ for patients or do we need to offer them financial incentives to do this? Is your GP’s interest in your welfare all part of their professional ethos or are there darker motives at work?
Policy makers around the world are increasingly using financial incentives to try to drive up healthcare quality, but these initiatives can have unintended consequences. This talk is based on experience of evaluating some of these recent ‘Pay for Performance’ initiatives in England and California. It describes what happened and looks at the lessons we can learn from this.