NoVA UX June Meetup: Charting the Customer Journey with Experience Maps

For our June meetup, Jim Lane (that's me) will give a short talk about experience maps. As designers, part of our job is to understand how our customers experience our brand across channels and contexts. Experience Maps are a tool that can help organize and document how customers interact with a brand, and communicate key takeaways for the extended team. We'll look at:

• what experience maps are
• how to go about creating your own experience map
• how they can be used to communicate with your stakeholders

As always, there will be lively Q&A throughout.

For our newer members, I'm VP of User Experience at AddThis and organizer of the NoVA UX meetup. More info:

This will also be the one-year anniversary of our meetup, which was founded in June 2012!


6:30-7:00: Networking

7:00-7:30: Charting the Customer Journey with Experience Maps

7:30-8:30: Birthday frivolity

Beverages will be provided by AddThis.

Food sponsor is TBD, please contact me directly if your organization would be interested in sponsoring food for this or another upcoming meetup - thanks!

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  • Brant N.

    Are there slides from this meeting that may be available on slide share?

    July 18, 2013

  • Manasa

    HI, I have been attending this meetup for 3 months now. I work for a company located in DC metro area, been working on developing MObile app, I now am at the cross-roads of having an interactive UI design, that will be accepted by all genre of users. I was wondering if there is anyone who could help us one this. please reach me at[masked] for more details

    June 15, 2013

  • Nevin H.

    Jim does a good presentation, and it's great he's willing to share his UX analytics with us; too bad research is such an imperfect process, but we do the best we can.

    June 13, 2013

  • Chad S.

    Hey Everyone,

    Jim, great presentation last night! As mentioned during the open floor section, I'm reaching out to people working within the communication design, media, and technology space in the Washington metropolitan area to help expand collaborative opportunities for entrepreneurial endeavors. Each individual will provide their background and contact information here: Our current participants consist of marketers, user experience designers, and developers from companies ranging from Accenture to IBM. The file will not be published or distributed outside of Google Drive. The document will be used solely for networking purposes. Please feel free to share the initiative within your network!


    June 13, 2013

    • Jim L.

      Thanks for sharing, Chad.

      June 13, 2013

  • Brian

    thanks for sharing all that knowledge, Jim :) congrats on the 1-year anniversary!

    June 12, 2013

  • A former member
    A former member


    June 12, 2013

  • Fauzia J.

    Jim conducted a very organized and informative session - good stuff!

    June 12, 2013

  • Jane R.

    Well done!

    June 12, 2013

  • Sarah

    sorry to have missed this - had a call run over!

    June 12, 2013

  • A former member
    A former member

    sudden conference call with the west coast. have fun guys

    June 12, 2013

  • Chris S.

    Bummed I cannot make it and hope there are slides.

    June 11, 2013

  • A former member
    A former member

    Looking forward to it!

    June 7, 2013

  • A former member
    A former member

    Grats on the anniversary! Can't make this one but I look forward to future Meetups :)

    June 4, 2013

  • Dennis

    Congrats Jim!

    June 4, 2013

  • Craig R.

    Congrats on one year. You deserve it. See you in July

    June 4, 2013

  • Stephanie P.

    Looks like I'll be on business travel to VA Beach, so won't be able to make it. See you at the next one!

    June 3, 2013

  • John M. K.

    Looking forward to it!

    May 23, 2013

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