For our June meetup, Jim Lane (that's me) will give a short talk about experience maps. As designers, part of our job is to understand how our customers experience our brand across channels and contexts. Experience Maps are a tool that can help organize and document how customers interact with a brand, and communicate key takeaways for the extended team. We'll look at:
• what experience maps are
• how to go about creating your own experience map
• how they can be used to communicate with your stakeholders
As always, there will be lively Q&A throughout.
For our newer members, I'm VP of User Experience at AddThis and organizer of the NoVA UX meetup. More info: http://linkedin.com/in/jimlane.
This will also be the one-year anniversary of our meetup, which was founded in June 2012!
7:00-7:30: Charting the Customer Journey with Experience Maps
7:30-8:30: Birthday frivolity
Beverages will be provided by AddThis.
Food sponsor is TBD, please contact me directly if your organization would be interested in sponsoring food for this or another upcoming meetup - thanks!