NoVA UX October Meetup: Design Stories Are The New User Stories

Note: we will be live-streaming this event! The live stream will begin shortly before the meetup starts at 7pm EST.

Live stream URL:


Continuing our Design Thinking theme from September's workshop, come hear Luis Rodriguez, User Experience Lead at Berico Technologies, talk about design stories:

Learn how to see beyond typical agile user stories that annoy instead of inspire when building the “unknown”. Pave the way forward for your team by writing design stories that break down a complex problem into “tiny pulses” that when put together make up a complex system. Apply “Design Thinking” to not lose sight of the big picture and avoid leading your team down the wrong path of development and stifle innovation. See how thought leaders in Lean startup and Experience design are already re-evaluating their methods when measuring complexities of a system.

Most importantly see how design stories can be the uniting factor for cross-functional teams: everyone “owns” the design, inspires developers to tackle complex and feature rich digital products with selective planning and architecture that include UI patterns, Lean methods, and promotes holistic thinking that makes everyone more effective and efficient in their work.



7:00-7:15: Introductions
7:15-8:15: Design Stories are the New User Stories
8:15-8:30: Announcements
8:30-9:00: Networking

Beverages will be provided by AddThis.

Berico Technologies has graciously offered to sponsor pizza for this event- thanks!

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  • Erik I.

    great presentation! Thanks Luis!

    October 24, 2013

  • Luis D. R.

    Thanks everyone! my slides: Also feel free to share your design story sketches :)

    4 · October 23, 2013

  • Chris G.

    An insightful step in the industry journey from agile to lean. Was great learning about Berico and meeting some of their team members.

    2 · October 23, 2013

  • Anahita S.

    Darren Mauro, I wanted to discuss further with you but I had to leave unexpectedly. Can you please add me on LinkedIn? Thank you, Anahita

    October 23, 2013

  • Anahita S.

    Good presentation. Thx a lot. I had to leave suddenly but I am one of the people looking for work as a UI Developer, available immediately. Pls let me know if you are hiring. Thank you very much.

    October 23, 2013

  • Brian

    Awesome presentation, Luis... thanks for sharing all those tips!

    October 23, 2013

  • Brant N.

    Great presentation. Very motivational and inspiring as well as concise.

    October 23, 2013

  • Shep M.

    Going to have to catch this on the stream - it that still happens (fingers crossed). Changing my RSVP to no. As in no pizza or beer for me

    October 23, 2013

    • Shep M.

      The URL for the stream is up! Awesome - thanks guys!!!

      1 · October 23, 2013

  • Jason M.

    wish i could make it. My wife is performing in the Vienna Halloween Parade this evening.

    October 23, 2013

  • Andrew L.

    No scout meeting means I can make this event.

    October 22, 2013

  • Stephanie P.

    Won't make it back in time from my work trip. :( Next one!

    October 22, 2013

  • Luis D. R.

    Bring pencils, markers, pens and a sketchbook or whatever you like to fill up with design stories during a 5-10 min sketching session!

    1 · October 22, 2013

  • Kevin

    I really wanted to go, but work and scheduling got in the way. Please post slides and stuff -- thanks!!

    October 22, 2013

  • Amira

    Video streamer

    October 21, 2013

  • Oz

    Looking for additional team members (designer, coder, and other creative people) with social internet startup experience and interest at

    1 · September 14, 2013

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