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Product Strategy for UXers

We've likely all worked on projects where the product ultimately failed; even when we followed a user-centered design approach and a lean process. Many organizations lack the collective ability to think strategically about the products they launch. As UX professionals, we are uniquely qualified to influence or lead product strategy on our projects and within our organizations. To do this, we'll need to think more broadly about the products we design; not just about how to make them great for users, but also how to create products that are competitive within an industry and fit into organizations' larger strategies. Unlike traditional marketers and business strategists, we can approach this area with a grounding in user-centered thinking.

What we'll cover: 

• What is product strategy?

• How is it different from product management?

• What's the role of user-centered design within product strategy?

• How do you know which features to include and more importantly, which not to? 

• How do you evaluate similar or competing products and how should this influence your product? 

• How and when do you monetize your products? 

• How much should you charge? 

About the presenter:

Kevin Vigneault is a User Experience Designer at Viget; a full-service agency with headquarters in Falls Church, VA that helps clients create and launch awesome stuff on the internet. He has worked on a wide variety of projects from the redesign of to a mobile app for ordering concessions at professional sports stadiums to a web-enabled toy xylophone. He has an undergraduate degree in Finance & Economics and a graduate degree in Human-Computer Interaction; both from the University of Maryland. Outside of work, Kevin is currently keeping busy by playing with his two-year-old daughter, building arcade machines, and hacking together Arduino projects.


Viget will also be sponsoring this event - thanks!

Join or login to comment.

  • Anahita S.

    That was a great presentation Kevin. I was discussing it with my colleagues and program managers today at work. Very well put together. Thx a lot.

    July 17, 2014

  • Nicholas P.

    Great... sorry lost signal. . Lol. Jk. Nice work.

    July 17, 2014

  • Nicholas P.

    I thought you did

    July 17, 2014

  • Kevin V.

    Thanks everyone for coming out and for some great questions and conversation afterwards. Slides can be found here:

    5 · July 17, 2014

    • Lynn

      Thank you so much for the great information last evening. I already used one of your points in a job interview this a.m.

      1 · July 17, 2014

    • Stephanie P.

      Thanks Kevin!

      July 17, 2014

  • Jane R.

    nicely presented

    July 17, 2014

  • Rajdeep

    Excellent presentation Kevin. Learned a different approach to Product Strategy. Could you share your slides?

    July 16, 2014

  • Timothy H.

    Anyone still .letting the late people in?

    July 16, 2014

  • Felix G.

    Sorry guys, I can't come I had an unexpected visitor (my mom) from Out of Town just show up and surprise me.

    July 16, 2014

  • Saran A

    I am coming from Dupont

    July 16, 2014

  • Saran A

    Is there anyone coming from Vienna metro that wouldn't mind providing me a ride up to the venue? I will be happy to compensate for gas. Thanks

    July 16, 2014

    • Stephanie P.

      Where are you coming from, Saran?

      July 16, 2014

    • John S.

      Saran, I'm coming directly from Reston and won't have a chance to swing by the Vienna metro, but if you need to get back to the metro afterwards I will be going that way. Do you use Uber?

      July 16, 2014

  • Brant N.

    Very excited to be attending tonight's meeting! Should be a good primer for my usability studies in the fall.

    July 16, 2014

  • Christine W.

    Unfortunately another event just pop up on my calendar that I have to attend tonight...would love to see a re-cap/video if possible.

    July 16, 2014

  • Craig R.

    More beer cake!!

    July 1, 2014

    • Jim L.

      I wish... next year!

      1 · July 15, 2014

  • D

    I have to miss it..not happy about it but necessary. I hope there are some posts about it. Thanks.

    July 14, 2014

    • Jim L.

      See you next time!

      July 15, 2014

  • Toni J.

    Hello everyone. I am new to the group and I am interested in networking.

    June 30, 2014

    • Toni J.

      I wanted to make sure of the process. I havr been looking for weeks to fill 3 key positions in Arlington, VA and I have only been able to find one Web Technology Specialist.

      1 · June 30, 2014

    • Jim L.

      You can post your position(s) to the job forum, and come to any event and tell the group about the roles you're trying to fill. Here's the forum link:­

      June 30, 2014

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