We've likely all worked on projects where the product ultimately failed; even when we followed a user-centered design approach and a lean process. Many organizations lack the collective ability to think strategically about the products they launch. As UX professionals, we are uniquely qualified to influence or lead product strategy on our projects and within our organizations. To do this, we'll need to think more broadly about the products we design; not just about how to make them great for users, but also how to create products that are competitive within an industry and fit into organizations' larger strategies. Unlike traditional marketers and business strategists, we can approach this area with a grounding in user-centered thinking.
What we'll cover:
• What is product strategy?
• How is it different from product management?
• What's the role of user-centered design within product strategy?
• How do you know which features to include and more importantly, which not to?
• How do you evaluate similar or competing products and how should this influence your product?
• How and when do you monetize your products?
• How much should you charge?
About the presenter:
Kevin Vigneault is a User Experience Designer at Viget; a full-service agency with headquarters in Falls Church, VA that helps clients create and launch awesome stuff on the internet. He has worked on a wide variety of projects from the redesign of WorldWildlife.org to a mobile app for ordering concessions at professional sports stadiums to a web-enabled toy xylophone. He has an undergraduate degree in Finance & Economics and a graduate degree in Human-Computer Interaction; both from the University of Maryland. Outside of work, Kevin is currently keeping busy by playing with his two-year-old daughter, building arcade machines, and hacking together Arduino projects.
Viget will also be sponsoring this event - thanks!