Alison S.

Location:

New York, NY

Member since:

February 10, 2014

Briefly introduce yourself - What do you do, and what do you hope to get out of the NYETM?

I am passionate about b2b tech marketing and have built a solid and successful career doing it. My last two positions as the Chief Marketing Officer (CMO) at two NY tech start-ups made me realize that when a start-up gets to the point of needing a formalized marketing function, a seasoned and experienced CMO is what they require but, frankly, not something they may be able to afford. They need the wisdom that can only come from someone who has been doing b2b tech marketing for 15+ years, but those individuals are often expensive and out of reach. This realization is what led me to form my company, Message To Market. Message To Market allows b2b tech start-ups to get the benefit of a bona fide CMO without the commitment. As the principal consultant, I apply my marketing and CMO experience and expertise to provide my clients with a solid marketing foundation that can then be executed by a less expensive marketing resource. The result: efficient, smart strategic marketing.

How did you hear about the NY Enterprise Tech Meetup? If you heard about it from someone, who?

Just knew of it through being in the space here in the city.

Introduction

Founder and President of Message To Market; “CMO For Rent” to b2b tech start-ups.


Our Sponsors

  • Work-Bench

    Work-Bench connects builders and buyers of enterprise technology

  • Cooley LLP

    Thanks to Cooley LLP for graciously hosting the inaugural NYETM!

  • Box

    Box enables easy sharing, accessing and managing content from anywhere.

  • Accenture

    Accenture has helped thousands of companies move to the cloud.

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