New York, NYUSA
February 10, 2014
I am passionate about b2b tech marketing and have built a solid and successful career doing it. My last two positions as the Chief Marketing Officer (CMO) at two NY tech start-ups made me realize that when a start-up gets to the point of needing a formalized marketing function, a seasoned and experienced CMO is what they require but, frankly, not something they may be able to afford. They need the wisdom that can only come from someone who has been doing b2b tech marketing for 15+ years, but those individuals are often expensive and out of reach. This realization is what led me to form my company, Message To Market. Message To Market allows b2b tech start-ups to get the benefit of a bona fide CMO without the commitment. As the principal consultant, I apply my marketing and CMO experience and expertise to provide my clients with a solid marketing foundation that can then be executed by a less expensive marketing resource. The result: efficient, smart strategic marketing.
Just knew of it through being in the space here in the city.
Founder and President of Message To Market; “CMO For Rent” to b2b tech start-ups.