Absolutely. We're running retargeting with some of our bigger PPC
clients, and devoting a significant percentage of their media spend to
it. It's been amazingly effective.

On Tue, Aug 31, 2010 at 4:30 PM, Dean Collins <[address removed]> wrote:
> Is anyone using Google Retargeting?
>
>
>
> http://www.brandw...
>
> Going forward, advertisers can re-target customers that have previously
> visited their sites anywhere on the Google Content Network. Display, video
> and/or text ads can be employed.  Executives at Google said its ad network
> covers roughly 1 million sites, reaching over 80 percent of the U.S. Web
> audience.
>
>
>
> Any lessons to learn/advice etc?
>
>
>
>
>
>
>
>
>
> Regards,
>
> Dean Collins
> Cognation Inc
> [address removed]
> +1-[masked]   New York
> +61-2-9016-5642   (Sydney in-dial).
> +44-20-3129-6001 (London in-dial).
>
>
>
>
>
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