Re: [newtech-1] Microsoft's consumer brand is dying

From: Nick F.
Sent on: Wednesday, October 27, 2010 2:33 PM
Wait a mo. I don't buy that, unless I've got my definitions all wrong. Microsoft *was* a consumer brand. The consumer vs non-consumer income might be unbalanced and they might have made the bulk of their current bank balance off non-consumer, but the brand was there. Strong. In every home. For many years. It strikes me that without the consumer brand, they may not have been as successful in the non-consumer market.

For a long while they dominated the consumer market for OS (MS-DOS, Windows 95, Windows XP), Word Processing, and Spreadsheets. Microsoft Flight Simulator used to be best on a Mac, but it was still *Microsoft* Flight Simulator.

But:?

Windows wouldn't cut it now as a new consumer OS, but it was the best/onlyreasonable choice for a long time.

I'd say the headline is spot on. The brand is dying. The headline doesn't say/imply anything about revenues.

I'd agree that the assertion holds recently. Say, since MS started work on .Net and Apple re-hired Jobs. But that's not "never".

Nick.

On 27 October[masked]:27, Kervin <[address removed]> wrote:
My thoughts on the subject...

Microsoft was never a consumer brand. ?Although they've tried desperately to change this for years.

Apple has always been a consumer brand.

With the increase with consumer tech market spending Apple rode that and Microsoft stagnated with the **relatively** stalled IT spending.

This is much different from the headline which implies Microsoft once had a large percentage of their revenues come from the consumer ( non-IT ) market.

Even years after the IPhone, Microsoft was still marketing their smartphone almost entirely to IT consumers. ?Maybe they'll get it right this time with WM7...


Best regards,
Kervin



-----Original Message-----
From: [address removed] [mailto:[address removed]] On Behalf Of Michael Mellinger
Sent: Wednesday, October 27,[masked]:27 PM
To: [address removed]
Subject: [newtech-1] Microsoft's consumer brand is dying

http://money.cnn.com/2010/10/27/technology/microsoft_pdc/index.htm?cnn=yes&hpt=T2

-Mike
Sent from my iPhone


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