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RE: [newtech-1] Event: Gamification...The future of marketing! - 20% discount

From: Dean C.
Sent on: Tuesday, October 25, 2011 2:27 PM

I love Gabe Zichermann and the inspiring ideas on gamification, and I recommend his book all the time to startups -


I’ve also seen him present at least 3 times here in NY.


But for $50/85 you could buy the book 3 times over, once for you and your 2 co-founders and get more longer term benefits out of it that attending a 2 hour session.


Just a thought.




Dean Collins
Cognation Inc
[address removed]
[masked]   New York
[masked]   (Sydney in-dial).
[masked] (London in-dial).

From: [address removed] [mailto:[address removed]] On Behalf Of Nelly Yusupova
Sent: Tuesday, October 25, 2011 1:07 PM
To: [address removed]
Subject: [newtech-1] Event: Gamification...The future of marketing! - 20% discount


Hello everyone,

NYC Webgrrls is organizing a Gamification seminar on November 9 with one of the top thought leaders in Gamification, Gabe Zichermann (author of Game-Based Marketing and Gamification by Design) and I wanted to extend the invitation to this group.

Drive more traffic, increase content consumption, and encourage user participation...Gamification has become a most exciting mainstream technique that marketers rely on. Companies like Gilt Groupe, Google, Microsoft, NBC/Universal, MTV, Recyclebank and Aetna have leveraged gamification to transform their businesses.

Learn how game mechanics and the science of engagement are rewriting the rules of brand marketing, product design and customer acquisition.

You will learn the following and more:

    * The foundations of gamification
    * Player types and what motivates and engages them
    * What works and what doesn't through case studies and examples

Cost: WG Members: $50 (pre-pay); Non-members $85 (pre-pay)

Use code NYTech to receive 20% discount

For more info and to RSVP, please go to:

Nelly Yusupova
[address removed]
[masked] (phone)

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