Interesting the article quotes a 2006 figure of 53 percent of consumers had ad-blocking software on their computers in 2006.
So how or why is there a increase in online ad revenues, increased number of startups that rely on ad supported revenue streams ( myspace/facebook and a plethora of others) yet the number of consumers who watch these ads diminishes. So what is the rationale behidn these numbers on both sides of the equation.
Will it become more difficult to block ads or will ads be required entry points to access the content.
"Wise men talk because they have something to say; fools, because they have to say something." Plato