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Re: [newtech-1] Press Releases - How to ?

From: Jonathan V.
Sent on: Saturday, June 30, 2007 11:50 PM
It takes contacts and networking.

There are a ton of online pr agencies , that range from $10 to $1000  
to run an announcement.
They all basically do the same thing: promote your announcement to an  
empty room of people who don't want to listen.

Find someone with experience in pr networking -- they'll know who to  
call, who to impress , and how to get published.  Its usually a mix  
between calling in a lot of favors, and outright buying off  
'reporters' / papers / bloggers  ( these people aren't journalists,  
its not news, so its just legit.  its how the industry works ).

That said, your application looks very familiar to something that  
i've seen.

I can't recall the name of the product, but there was a team of 2  
people running out of Dumbo ~[masked] who were doing the same thing  
as you but only for high-end catalogs and magazines.   I think one  
was from SF, and the other was from London, Paris or Cape Town -- I  
met them through one of the guys  who ran Dennis Interactive in their  
big days.

Their whole process was automated, and they were making a killing off  
it back then.   They started off the luxury market to raise capital  
and fuel development +  and were spending a ton of money on patents.

So i'd strongly suggest looking into that.


On Jun 30, 2007, at 10:16 PM, varunB wrote:

> Hi.
>
> Does anybody know what does it take to publish a press release in  
> popular/big magazines, news papers in US on large scale ..?
>
> How much money to be spent?
> Whome to approach ? of-course the publishers, but any good press  
> release agencies, freelance reporters  can help  ?
>
> What else do I need to know .. ?
>
> I want to spread the word out for our application - www.bluetoad.com .
>
> Any ideas, suggestions, feedback are welcome !
>
> Thanks
>
> Varun B
>[masked]
> http://www.galaxy...­
>
>
>
>
>
>
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