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Re: [newtech-1] Press Releases - How to ?

From: Ruth
Sent on: Monday, July 2, 2007 3:47 PM
If you're looking to target specific media outlets, then I suggest
also looking at Business Wire's and PR Newswire's newslines.

Here's PRN's catalog: http://distributi...­
(or go to prnewswire.com and navigate within the frames to Our
Services > News Distribution & Targeting)

Here's BW's catalog: http://tinyurl.co...­

The difference between PRWeb and the more traditional press release
wires such as PRN and BW is that PRWeb allows you to distribute a
press release through web channels directly to consumers, bypassing
the editorial filtering and input of news media journalists. This is
similar to content syndication. Whereas PRN and BW distribute the
release to news rooms. This way is better if you're looking to get
your story picked up as bona fide news, reported on by a real
journalist. PIckup is not guaranteed, but they also offer monitoring
services. I don't know about BW, but PR Newswire will consult with you
about what kind of targeting you need, and they'll edit your release.

HTH,
Ruth

On 6/30/07, varunB <[address removed]> wrote:
> Hi.
>
> Does anybody know what does it take to publish a press release in
> popular/big magazines, news papers in US on large scale ..?
>
> How much money to be spent?
> Whome to approach ? of-course the publishers, but any good press release
> agencies, freelance reporters  can help  ?
>
> What else do I need to know .. ?
>
> I want to spread the word out for our application - www.bluetoad.com .
>
> Any ideas, suggestions, feedback are welcome !
>
> Thanks
>
> Varun B
>[masked]
> http://www.galaxy...­
>
>
>
>
>
>
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