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Speaking of now has a LaunchRock page!

From: Anthony Z.
Sent on: Wednesday, November 14, 2012 10:10 AM
Hi everyone,

Tired of hearing about WordPress and LaunchRock? Me too!

That's why I'll just cut to the chase. Go to and sign-up for your beta invite to, a hyper-local platform connecting neighbors in the places they live. We used WordPress...well, BuddyPress for WordPress really, to build the online community with a secret sauce that I cannot yet reveal.

We've (Digital Strategy Works) been working on this project since the summer of 2009 with the company's founder, Anthony Lobosco, who has had not one, but TWO babies since we started this thing.

When we first put pen to paper or dry erase marker to white board in a room at Fordham University so many months (years!) ago, it was an idea that Anthony had to help people connect in their neighborhoods. As a Tribeca and then Upper West Side resident, he has - at times - been frustrated with how communities share information. This is especially important in light of the recent hurricane, Sandy. Hearing about the struggles for people to communicate about their communities, down to the building or home level, shows that their is certainly a need for a system where buildings are connected and communities can coalesce around the buildings and houses in their hoods.

Along the way, we've struggled with hosting this bear (or Queen bee, I should say) and have migrated it from Rackspace Cloud to Amazon and now on a VPS at MediaTemple, which is much more stable for us and will scale to what we need, until we have the resources to put it where it needs to live. We've also gone through three iterations of design, which pushed this further out from launch.

All has been done with everyone working full-time in other jobs, while collaborating remotely using Basecamp and now a hosted version of JIRA. We've been using a cool bug tracking tool, BugDigger, to commit bugs to both Basecamp and JIRA. I highly recommend it.

What we're working on is something that people have been trying to do with curated news ( or APIs and user generated content ( While those services are certainly important and relevant, puts the "honey in the jar," by building community at the building level.

Of course, there's BuildingLink, which Jerry on this list owns, but our product is vastly different from that service, which is more for building owners to manage their buildings, whereas Neighborbee is about building community.

To learn more about Neighborbee and its plans for hyper-local user generated content, contact anthony (at)

Get your invite request in now and we'll start sending them when things are ready to rock and roll. When it's truly ready for the world, we'll be applying to pitch at a future NYTM.

Tony Zeoli
WordPress | Digital Strategy | IA & UxD | DJ Culture
✉ [address removed] | Visit Our Site
netmix social: T|F @netmix
personal social: T|F @tonyzeoli

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