A Company from the Ground-Level

From: Richard D.
Sent on: Thursday, January 3, 2013 10:37 PM
I'm in the very early stages of starting my own consultancy (I'm talking pre-gestational, mid back-of-the-napkin phase).  I have a name I'm thinking of using and have started with the basics like a Twitter account, blog, and am working on the web address.  I'm doing this with the intention of creating content to showcase my skills and techniques.  I'm interested to know what other things I should be thinking about in order to stake a claim on a name and begin something of a branding process.  I'm still at least 3-5 years out from there being anything substantive to this company, but I'm interested in anyone's thoughts about what I should be thinking about in this stage.  

My main thoughts at this stage are:

  • How do I make sure no one else has the name beyond just a Google search?
  • How do I stake claim to the name besides just buying up the domain address and having the aforementioned accounts?
  • What is your job title when you're self-employed at a company of one?  I could call myself the CEO, but I could also call myself the Head Janitor and both titles would be equally true.  If I'm going to do any promotion of this business to get things going, how do I describe myself as a self-employed tech entrepreneur without using a job title that is meaningless when it's a company of one?

I'm sure the things I don't know about this process could fill an email much longer than anyone has time to write, but I'd be happy for whatever thoughts or experiences you have time to share.  As always, I appreciate the knowledge, experience, and talent that is regularly shared on this list. 

Thank you,
Richard Dunks


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