Re: [newtech-1] Oreo

From: Ross S.
Sent on: Monday, February 4, 2013 11:58 PM
Genetically engineered for deliciousness! Best dunked in a tall glass of whole BGH milk.

FINALLY a conversation about technology on this list :P

Ross P. Sclafani
Design | Technology | Creative
http://www.neurom...­
http://ross.sclaf...­
http://www.twitte...­
[masked]

On Feb 4, 2013, at 11:50 PM, Justin Williams <[address removed]> wrote:

> I don't think that's even close to what the conversation is about
> here. Plus, have you ever had an Oreo? They're delicious.
> 
> Sent from my iPhone
> 
> On Feb 4, 2013, at 9:44 PM, mark phelan <[address removed]> wrote:
> 
>> what if they made decent food instead of great propaganda?
>> 
>> http://www.greena...­
>> Kraft Foods
>> ..Kraft foods contain unlabeled GMOs and the company has fought to
>> prevent the passing of labeling requirements..
>> ..Trade unions in South Africa have called for a boycott of Kraft for
>> refusing to recognize or negotiate with the Food and Allied Workers
>> Union..
>> ..In the US, Kraft and its subsidiary Nabisco continue to market
>> unlabeled GMO tainted foods, including products target towards
>> children such as teething biscuits, Kool-Aid and a variety of cookies
>> and cereals. Additionally, in 2002 Friends of the Earth and Sierra
>> Club asked Kraft to stop making dairy products from milk produced by
>> cows treated with genetically engineered bovine growth hormones..
>> 
>> 
>> On Mon, Feb 4, 2013 at 11:30 PM, Zubin Wadia <[address removed]> wrote:
>>> 
>>> Oreo's PR team has been consistently brilliant in the last year or so. They are definitely not pulling punches, and getting a lot of mind share (negative and positive) from it.
>>> 
>>> This is was done less than a year ago:
>>> 
>>> http://www.huffin...­
>>> 
>>> It is consistently cited as one of the smartest uses of FB pages.
>>> 
>>> I do think these spontaneous ads, made by fans, sharing different perspectives on the same moment, are very powerful vehicles for brand projection. They are a natural progression from 1st gen "native advertising". And if you think the tools for such fan-driven ads don't exist, I suggest you check out Quipio (closing on 50K downloads in 8 days)... it is mind blowing what consumers can do with the right tools.
>>> 
>>> Disclosure: Quipio co-founder here.
>>> 
>>> Cheers,
>>> 
>>> Zubin.
>>> 
>>> 
>>> On Mon, Feb 4, 2013 at 11:02 PM, Justin Williams <[address removed]> wrote:
>>>> 
>>>> The difference is news is blurting out what happened without cause or concern. 'In one ear, out the other.'
>>>> 
>>>> What 360i did was take a completely unrelated event to their brand. Take 30 seconds to think about what the possible engagement, sales and PR impact would be to their client. Then act on it. With the pressure of losing a top billing client. News = 'in one ear, out the other - who gives a...'
>>>> 
>>>> I ask you two things; 1. When was the last time you thought about Oreo? 2. How many billable dollars do you think 360i just won for the next quarter (current and new clients)?
>>>> 
>>>> Justin
>>>> Sent from my iPhone
>>>> 
>>>> On Feb 4, 2013, at 8:18 PM, Ryan Aviles <[address removed]> wrote:
>>>> 
>>>> So 360i has done what cable newsrooms have been doing for the last 20 years: providing breaking news (ads here) based on up-to-the-minute events.  Only here its not journalism, its creativity. I dont see what the big deal is.
>>>> 
>>>> 
>>>> On Mon, Feb 4, 2013 at 5:52 PM, EddieN <[address removed]> wrote:
>>>>>­ 
>>>>>­ We've been bugging about this Oreo spot all day at work...to go from concept to execution to Tweet in less than 5 minutes, with a witty on-message picture responding to a totally unanticipated event like the blackout, is impressive, most impressive. Kudos to the team at 360i, they surely earned their retainer yesterday!
>>>>>­ 
>>>>>­ Eddie
>>>>>­ 
>>>>>­ ~~ Sent from my Galaxy Nexus ~~ Android FTW ~~
>>>>>­ 
>>>>>­ On Feb 4,[masked]:09 PM, "Justin Williams" <[address removed]> wrote:
>>>>>­> 
>>>>>­> Such a well executed campaign. I can't even recall what their tv spot was, but 3 minutes in photo shop really stole the show. Really highlights what a scrappy team, the internets and some creativity can accomplish.
>>>>>­> 
>>>>>­> Sent from my iPhone
>>>>>­> 
>>>>>­> On Feb 3, 2013, at 11:39 PM, Ross Sclafani <[address removed]> wrote:
>>>>>­> 
>>>>>­> http://www.buzzfe...­
>>>>>­> 
>>>>>­> Ross P. Sclafani
>>>>>­> Design | Technology | Creative
>>>>>­> http://www.neurom...­
>>>>>­> http://ross.sclaf...­
>>>>>­> http://www.twitte...­
>>>>>­>[masked]
>>>>>­> 
>>>>>­> On Feb 3, 2013, at 9:24 PM, Dean Collins <[address removed]> wrote:
>>>>>­> 
>>>>>­> WOW OMG!! Oreo did an advertisement that fast about #LightsOut
>>>>>­> 
>>>>>­> - http://venturebea...­
>>>>>­> 
>>>>>­> 
>>>>>­> 
>>>>>­> BTW if you are watching live…. http://www.LiveFo...­
>>>>>­> 
>>>>>­> 
>>>>>­> 
>>>>>­> 
>>>>>­> 
>>>>>­> Cheers,
>>>>>­> 
>>>>>­> Dean
>>>>>­> 
>>>>>­> 
>>>>>­> 
>>>>>­> 
>>>>>­> 
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>>>>>­ 
>>>>>­ 
>>>>>­ 
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>>>> 
>>>> 
>>>> 
>>>> 
>>>> --
>>>> Ryan Aviles
>>>> [address removed]
>>>>[mas­ked]
>>>> 
>>>> 
>>>> 
>>>> 
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>>>> 
>>>> 
>>>> 
>>>> 
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>>>> This message was sent by Justin Williams ([address removed]) from NY Tech Meetup.
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>>> 
>>> 
>>> 
>>> 
>>> 
>>> 
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>> 
>> 
>> 
>> 
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>> 
>> 
>> 
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> 
> 
> 
> --
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> This message was sent by Justin Williams ([address removed]) from NY Tech Meetup.
> To learn more about Justin Williams, visit his/her member profile: http://www.meetup...­
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> As they are sent
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