As a merchant, just about everything irritates me about consumer goods and advertising.
We have to get back to efficiency strategies in shopping. This will be mobile for sure.
The places where we go to get information will have to get better--traditional ads that used to run on TV don't work on mobile video IMO.
Don't want to watch them.I loathe watching television commercials unless I am in the mood to waste time like during a Superbowl Party because I don't care a fig about the game.
I think that advertising should become information instead of marketing where the business is giving you the "need to know" crapola.
The key is new exciting interfaces that provide functionalities.
It just so happens that if you need a digital agency to provide this for you, let me know. I can refer you to one of several companies who can assist you with your project.