Thanks for responding. That's an interesting vantage point - as a merchant. Have you seen the movie "Branded" (http://www.brandedmovie.com/
) in which origins of advertising are presented and the discipline itself is brought to the extremes of reality TV. Advertisement going overboard, yet is getting rid of ads altogether the answer?
You mention the key being new interfaces/functionalities. Definitely some of these new technologies--Google Glasses, Leapmotion 3D input everywhere, no-glasses 3D viewing... not to mention we have barely begun to crack open what's possible with mobile/geolocation/social/big data etc. -- are ingredients we could mix up to make shopping more efficient. It occurs to me that efficiency in shopping is beneficial to both merchant and buyer, as is a positive relationship and transaction.
Thanks for the heads up on your capabilities. I'll keep it in mind.
On Thu, Feb 21, 2013 at 7:03 PM, NJP Thompson <[address removed]>
As a merchant, just about everything irritates me about consumer goods and advertising.
We have to get back to efficiency strategies in shopping. This will be mobile for sure.
The places where we go to get information will have to get better--traditional ads that used to run on TV don't work on mobile video IMO.
Don't want to watch them.I loathe watching television commercials unless I am in the mood to waste time like during a Superbowl Party because I don't care a fig about the game.
I think that advertising should become information instead of marketing where the business is giving you the "need to know" crapola.
The key is new exciting interfaces that provide functionalities.
It just so happens that if you need a digital agency to provide this for you, let me know. I can refer you to one of several companies who can assist you with your project.
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