1) I'd recommend signing up for the free service HARO (Help a Reporter Out) at http://www.helpareporter.com/
. Respond to any query you are qualified to answer, even if it doesn't relate directly to your business. Why? Because the writer will usually mention you as a source and link to your site. I've been mentioned in many major sites and magazines by doing this HARO.
While this is not the direct approach you need for launch, it's another piece to add to your ongoing marketing/PR plan. And you may get that golden query that relates directly to your business.
2) There are plenty of good books out there as well. To market my iPhone apps, I used plans outlined in "The Business of iPhone App Development" by Woolridge. Reading/scanning this book will give you ideas right away, even though you are not launching an app.
On Tue, Feb 26, 2013 at 9:41 PM, Chris B <[address removed]>
We are a bunch of tech guys working on a platform (publictrades.com ) that allows its users to buy and sell products and services in real time by way of "haggling". We spent countless days and hours working on this platform and now that it is ready to launch we have little or no idea on how to attract reporters, bloggers, and any media outlet to set us up with interviews and ask questions about our plans for this service. Thanks to SEO we are 15,000 members strong and growing, but with pointers in the right direction we can double up on membership in no time. Can anyone (preferably people that has overcome similar problems / experiences) give us advice on how to go around this problem?
Bunch of Clueless Geeks.
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