Free Button in Search Results?

From: Michael M.
Sent on: Saturday, March 16, 2013 5:32 PM
If I search for something on my iPhone from Google using Safari, I sometimes get a button that says "Free" to the right of the result, which is a link to the app in the iTunes Store.  This doesn't happen on the desktop browser.  How is this done? 

One simple example to illustrate this is searching for "itunes evernote" on the iPhone and one of the results will be for Evernote Food, with the Free button.

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