Good point Andrew.

I needed some advice in this area (my firm was deciding between going
with an email service or building our own emailer) and Matt Weinberg
was kind enough to share some of his expertise. The main point I took
from our conversation was that it's a big mistake to go it alone.

Since a spam rate of only .1% is enough to get you blacklisted - and
the major players like Gmail and Yahoo don't take calls from just
anyone with an email list - you really do need an email service to
prevent blacklisting, let alone ensure whitelisting. And once you're
on the watch list, it becomes very difficult to send out mail with
your branding and from your ISP. We might be able to build a program
to send out emails very nicely, but we can't build a program to ensure
they'll get through.

Elissa
SilvaTech Media



On Mon, Feb 9, 2009 at 6:11 PM, Andrew <[address removed]> wrote:
> Set up your own mail server and you'll get spamlisted, it's pretty much
> guaranteed, no matter how many appropriate steps you take with reverse DNS,
> sendkeys, whatever -- any non-major player in this space is going to fight,
> and probably lose, the spamlisting battle.
>
> Thanks-
> - Andy Badera
> - [address removed]
> - (518)[masked]
> - Tech Valley Code Camp[masked]: https://www.techva...­
> - Google me: https://www.google...­
>
>
>
> On Mon, Feb 9, 2009 at 11:04 AM, Miles Rose <[address removed]> wrote:
>>
>> thanks for all your responses. Here is the situation. I have a product,
>> flowers, with a gross margin of $10 per order. At the rates of most emailers
>> charge it is a losing proposition. If I mail to 10,000 names and get a 10%
>> open rate (1,000)  and a 1% (10) buy rate my contribution revenue is $100.
>> So I break even at at $10CPM. Given the cost of sending email I find these
>> services very expensive for this offering. Perhaps I should set up my own
>> mail server as the upfront cost will be more but the variable cost moving
>> forward will be much less.
>>
>> Miles
>>
>> On Sun, Feb 8, 2009 at 11:13 PM, Jonathan Vanasco <[address removed]> wrote:
>>>
>>> On Feb 8, 2009, at 11:08 PM, john campbell wrote:
>>>>
>>>> Constant Contact doesn't have an API and the pricing is competitive
>>>> across most providers.  Have you sent mailings to the same list on
>>>> Mail Chimp and Constant Contact?  How did the open rates compare?   We
>>>> are going to give mail chimp a try because they have an API.
>>>
>>> Constant Contact absolutely has an API.  I've used it.
>>>
>>> https://developer....­
>>>
>>>
>>>
>>>
>>>
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>>
>>
>>
>> --
>> If it wasnt on TV would you still believe it?
>> https://planetronc...­
>>
>> Hate listening to phone or cell phone voice mail? Me too, Try this
>> exciting new service for free for 30 days
>> https://apps.simul...­
>>
>> www.disk-armor.com
>> PROTECT YOUR DIGITAL MEMORIES
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>>
>> https://nomorescra...­
>>
>>
>>
>>
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>
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