addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgooglegroupshelp-with-circleimageimagesinstagramFill 1linklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1ShapeoutlookpersonJoin Group on CardStartprice-ribbonShapeShapeShapeShapeImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruserwarningyahoo

RE: [newtech-1] Marketing

From: David R.
Sent on: Friday, July 26, 2013 3:12 PM

Susan,

 

I have no idea what the cost is, but if you plan to do a video to promote your app, this could be a nice way to do it. In short, you can look at this opportunity as a way to create an interesting and credible video that could become a nice plank in your overall marketing strategy.

 

All the best,

David

 

 

From: [address removed] [mailto:[address removed]] On Behalf Of Susan Crayne
Sent: Friday, July 26,[masked]:07 PM
To: [address removed]
Subject: Re: [newtech-1] Marketing

 

Great advice, Jonathan!

 

Susan

 


From: Jonathan Vanasco <[address removed]>
To: [address removed]
Sent: Friday, July 26,[masked]:34 PM
Subject: Re: [newtech-1] Marketing

 

 

I'd love to go into details, but I can't do so without violating confidentiality agreements with a handful of companies.  Long story short, TV coverage is not going to have the impact you want/expect -- I'd be honestly surprised if it had any measurable impact.  You need/want online coverage.   It's a mix of marketing to the right people at the right place in the right time, and giving them a quick link for conversion , vs the wrong audience, the wrong medium, the wrong time, and giving a hassle to convert.

 

Offline:

               I guess that's neat but i'm not in the mood for internet.  maybe i'll look it up later?

               what was that app called?  i'll need to look it up on the show's website.

               found it.  now let me find it on the app store(s).

 

Online:

               This looks neat.  Oh look, a button to open it in the app store.  Click.

 

 

Personally:  I would go through all the motions with them, pull out at the last minute, and then create+promote a blog piece about your experience and how the show masks Paid Content as news.  You're more likely to get coverage in online tech news and sites ( which hit your demographics of app users ), and people might click to explore. 

 

 

 

On Jul 25, 2013, at 9:06 PM, Susan Crayne wrote:



I was approached by NewsWatch, a TV show on Ion and the History channel, to do a segment on my SideEffects app.  This would be paid content.  I looked at previous shows, and the apps that they advertise ("cover") are new and interesting.  NewsWatch appears to be somewhat discriminating in their choice of content, at least in the AppWatch section.  So my app wouldn't be keeping company with sleaze.

 

Has anyone done this kind of thing?  Do you think that it would be ethical to participate in the distribution of pseudo-news?

 

Susan





--
Please Note: If you hit "REPLY", your message will be sent to everyone on this mailing list ([address removed])
This message was sent by Susan Crayne ([address removed]) from NY Tech Meetup.
To learn more about Susan Crayne, visit his/her member profile
Set my mailing list to email me As they are sent | In one daily email | Don't send me mailing list messages

Meetup, POB 4668 #37895 NY NY USA 10163 | [address removed]

 


// Jonathan Vanasco

 

Consulting Technology, Product, and Operations Executive to Media Publishers and Innovative Startups.

 

c. [masked]  |  [masked]

e. [address removed]  

 

 






--
Please Note: If you hit "REPLY", your message will be sent to everyone on this mailing list ([address removed])
This message was sent by Jonathan Vanasco ([address removed]) from NY Tech Meetup.
To learn more about Jonathan Vanasco, visit his/her member profile
Set my mailing list to email me As they are sent | In one daily email | Don't send me mailing list messages

Meetup, POB 4668 #37895 NY NY USA 10163 | [address removed]

 





--
Please Note: If you hit "REPLY", your message will be sent to everyone on this mailing list ([address removed])
This message was sent by Susan Crayne ([address removed]) from NY Tech Meetup.
To learn more about Susan Crayne, visit his/her member profile
Set my mailing list to email me As they are sent | In one daily email | Don't send me mailing list messages

Meetup, POB 4668 #37895 NY NY USA 10163 | [address removed]

Our Sponsors

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy