Re: [newtech-1] [feedback] Student Aims to Eliminate Cheating on Exams

From: Jacob B.
Sent on: Tuesday, October 1, 2013 2:36 PM
When I was an undergrad in Israel over 10 years ago (Bar Ilan University) they were using an answer scrambler for the multiple choice exams - it scrambled order of questions and answers within the questions. so there is a proof of concept. It worked very well. Your power will need to be in the ease of use and integration into existing University and school infrastructure and of course - marketing and partnerships.

As to the other parallel discussion - forged documents are a huge issue in international higher education applications. 
One example: 

The new platform that we are launching these days will help. Happy to elaborate.

Best of luck!

Jacob 

Jacob Bacon
CO-Founder and CEO
[address removed]




On Tue, Oct 1, 2013 at 2:24 PM, Bill Greenbaum <[address removed]> wrote:
What you're trying to do is very hard to pull off. You'll need to make some good choices and have some luck break in your favor.

To really answer that question, you'll have to peel back the skin of a multi-layered onion. No way to cookbook it exactly, but there are patterns that you can adapt:

New product development is a process, and all products have lifecycles.  Starting a new business is a process, too. There is complexity. No one has ever done exactly what you're setting out to do, but there are similarities you can learn. Are you up for a long haul? How will you pay the rent and keep food on the table while you grow your business? 

Develop a group you trust to think with and work through challenges. In addition to the wonderful members of this list/community, what about some people you know or could know at Baruch College, a great business school?  Life is a dear teacher, so it will help you to include a circle of people deserving of your trust who have some good (and bad) experience going through this process. Nothing teaches like failure, believe me! 

New Product 101: start with market research (you've already done alot of this for market and your product, good work!). Form theory about the potential of this product in the market. Develop hypotheses to test the theory, plan a pilot to confirm/validate your hypotheses, and see what you learn. Then make a new hypothesis to scale it up to the next level, and so forth.

Classic questions (not mine, W. Edwards Deming's, but maybe he wasn't the first to ask these either): 
What business are you in? 
What is your value-add proposition, how can you position to offer it from strength against competitors?
etc?

Also, learn something about incremental product development, too.  That's how good things get developed well for the market. It's not really about speed, it's about agility and making what people will really use and value.

That's just general stuff for starters.  

-Bill Greenbaum


On Tue, Oct 1, 2013 at 1:45 PM, Eli Attias <[address removed]> wrote:
Hi Bill,

Thanks for the feedback. I have already suggested to the development team that I want to have mobile access. The functionality of the program is available on tablets/phones but there are some minor errors. I will definitely work toward getting that fixed and implemented on a much stronger scale.

With your experience Bill, how would I go about marketing such a product to educators and institutions?

Respectfully,
Eli Attias

> On Oct 1, 2013, at 10:06 AM, Bill Greenbaum <[address removed]> wrote:
>
> Eli,
>
> I'm excited about education, and this sounds like a great service.  You asked for input.
>
> A big challenge (imo) in this day and age of low pay and performance-based incentives for teachers and school principals, is that the temptation is too much for some teachers, and they will game the system to inflate their students' grades.  Any system that gives the teacher or administrator control over grading records is open to this kind of fraud.
>
> If your service could include capability to detect and prevent that form of fraud, it would become a blockbuster.
>
> Also, I would check market research on penetration of smart phones among teachers. If it looks promising, be sure to enable mobile access to this service.
>
> -Bill Greenbaum
>
>> On Oct 1, 2013, at 8:28 AM, Eli Attias <[address removed]> wrote:
>>
>> Hi Everyone,
>>
>> I would like to formally introduce myself now that I have been a part of the community for some time. My name is Eli Attias and I am a student at Baruch College in NYC. Over the past few months my team and I have been developing a service that aims to eliminate cheating in the classroom, namely, on exams.
>>
>> The service, which will eliminate cheating, is designed for teachers to create, generate, and evaluate their exams. Teachers input their questions and answers online and can select how many versions they would like to generate. Our service with scramble the order of the questions and the order of the answers too. Each version will be completely unique so if there are 10, 20, 50, or even 500 students in the class, each one can have their own unique exam (depends on how many questions there are on the exam of course. You can't scramble 1 question 500 times and have each version different from the next). The next phase is evaluation. Each exam gets printed with an exam ID at the top of the page which corresponds to an answer key online. Teachers can easily access their answer keys for every exam and grade them accordingly.
>>
>> I am pleased to announce that my team has successfully completed the phase 1 portion of v1.0 and we have yet to launch it to the public.
>>
>> The reason we are not launching it just yet is because I wanted to ask for advice from the group to see how we can improve. If it would be okay, I would like to ask for your feedback and advice to see how I can get this product out there to the many educators who need this and then eventually, to entire universities.
>>
>> We have been bug testing the service for some time and we feel it is ready to be shared.
>>
>> If you guys can help me out I would greatly appreciate. Advice, connections, feedback, and any thing that can help is encouraged. If you are interested, please sign up and test it out or encourage your friends that are educators to share it as well.
>>
>> Please email me directly at [address removed] so as not to spam this group.
>>
>> The link to the website is http://exambler.com
>>
>> Thank you all very much for your time. I appreciate it tremendously.
>>
>> Respectfully,
>> Eli Attias
>>
>>
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