During last Thursday's, January 14th, IDNY Meetup at Heller, Massimo Vignelli reminds the audience, "Do not ask the people what they want, give them what they need." We couldn't agree with him more.

Massimo Vignelli addresses a crowd of some 175 IDNY Meetup members and guests about varied collaborations with Heller, a historic relationship that began with Vignelli's first project for the company, the award-winning MAX1 Stacking Dinnerware Collection.

Alan Heller, President of Heller, explaining the unique infrastructure of ergonomic seating concept ErgoErgo. Alan Heller also briefly addressed the topic of "authenticity" and the company's new lawsuit against their biggest client, Design Within Reach.

Zachary Feltoon, co-founder of Brooklyn-based industrial and furniture design studio David Zachary, offered insights into a few of his product designs and work on the project Sustainable South Bronx, a local initiative that successfully rejuvenated the neighborhood's public spaces with the help of community-designed furniture.

Architectural Designer and Pratt graduate Ya Fen Chen chats with Rus Yusupov of Commercial Pop and Daisy Ames of Vignelli Associates.

Designer Pages co-founders Avi Flombaum and Jacob Slevin are apparently more enamored with each other than Vignelli's presentation.

More IDNY pics on flickr

More IDNY videos on Vimeo

Heller's most popular products on designer pages

The next IDNY Meetup goes down at B+B Italia! 5 good reasons to show up and to bring along your friends and colleagues:

1. Gwathmey Siegel = one of A+D's most illustrious architecture firms.
2. Experience B+B Italia's slick 3-story showroom in the A+D Building.
3. 175+ architecture and design junkies just like you!
4. More fun, exclusive prizes from B+B Italia, Daniel Moyer and Designer Pages
5. Open bar with cocktails courtesy of our new sponsor Boyd + Blair Vodka

meetup.designerpages.com

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