I'm writing from Live Earth concert @Giants Stadium - one of the global concerts for a climate in crisis today. About 15 minutes ago they had a very effective Public Service Announcement/video on the jumbo screens between performers and *everyone in the whole stadium was riveted*! It began with the end, the end of some cows - the rear-end that is. Close-up and personal. With individual words flashed across the video. So while the cow's rears did as cow's rears do (yes, you got it, in 10 ft tall chunks on the jumbo screens) the words said something like this:
Raising Livestock for meat causes more greenhouse gases than all trucks, buses, & gars combined. If everyone went vegetarian ... even just for one day a week ... say ... Tuesday ... it would make a big difference for the environment and for you.
Very effective. There were a but bunch of us cheering on, all pretty good reactions and the PSA ran for a good full minute or two and, like I said, everyone was riveted and read every word!. All the PSAs are supposed to be on the LiveEarth.org website.
You can watch the concerts online now via http://www.LiveEa... or via Sundance or Bravo channels on TV.
Oh, turn off the lights when you're done and buy less, it's even better than recycling! :)
PS - I'll post some pictures from the concert tomorrow morning.
Wishing peace, compassion, love and joy!
The Metro NYC Environmental Meetup - Assistant Organizer