HOW TO MARKET YOUR TELEVISION SHOW
At A Glance:
In this two hour seminar, Alan Zatkow will discuss the importance of the show bible, and why television network executives would prefer to read it than your pilot episode.
If you don't know how to construct the most important tool for pitching a show, it is unlikely you will ever be able to put together the right team or attract network attention.
By the end of this seminar you will know exactly what the essential chapters of the show bible are. You'll learn what to focus on and in each bible chapter make it exciting, capturing the fascination of potential network acquisition executives. You will also learn how to construct a "One-Page" and understand the difference between a logline and a tag.
Alan will also discuss the team members you will need to attract in order to convince network executives that you can successfully produce your show. Remember, television networks do not make shows, they distribute them. You will have to convince them that your team can physically produce the shows, and Alan will teach you how.
We will talk about why you should still craft a pilot episode, and how to pitch your television show concept in twenty seconds -- the essential elevator pitch.
There will also be time for Alan to answer your questions, so come prepared for the Q&A period.
EXPECT TO LEARN:
o The essential chapters of a television show bible -- the most important tool for pitching television shows in today's industry. Yes, even more important than your pilot episode!
o Why show bibles work the same for fiction, non-fiction, and reality concepts.
o The essence of the One Page, including defining both Logline and Tag. We'll create a fictional new show in the workshop and then write its logline and tag!
o The necessary team members that you will have to add in order to provoke a television network's interest in ordering episodes of your show.
o How to verbally pitch your show concept in twenty seconds. The essential "elevator pitch."
The bulk of the workshop will focus on construction of the show guide, and why television executives would rather look at it than read your pilot script.
Alan will also discuss the uses for your pilot script and why you should still write one.
There will be ample time for questions and answers. Come prepared with something you've always been itching to know about how to market your television show!
ALAN ZATKOW (pronounced zat'ko)
Alan Zatkow trained in dramatic writing at Tisch School of the Arts at New York University, and began teaching screenwriting and television writing at the Frederick Douglass Creative Arts Center in 2004 where he served as a member of the Board of Directors.
Mr. Zatkow's recent credits include his role as the script editor and producer of the documentary "In All Things," produced by Patrick Brewis, and has worked for Emmay Productions on an action/comedy feature manuscript, and in conjunction with MHJ Productions on action/drama manuscripts for a pair of original television series.
He is professionally represented by Leon Q. Clarke and The Gordy Group Talent Agency.
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