July 30, 2014 · 7:00 PM
This location is shown only to members
Lauren Friedman is the head of Global Social Business Enablement at Adobe. She's a social marketing authority, with extensive experience working with brands like Safeway, Levi’s and Disney to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. She is currently running Adobe’s enablement infrastructure programs and partner cross-functionally to establish integrated social media strategies that empower business functions to meet their respective objectives, ultimately elevating Adobe as a social business. Follow Lauren on Twitter at @Lauren_Hannah
Session: How to target the right people in your community outreach
In the maturing age of social media marketing, many platforms are transforming into “pay-to-play” meaning that it’s getting more and more difficult to reach your intended audience organically. In this talk, we’ll discuss how to capitalize on Twitter’s paid advertising features. Lauren will explain the differences between paid, earned and owned content and will demonstrate how to use metrics that matter.
See you then and don't forget to RSVP!
SF Online Community MeetUp is the free monthly gathering of online community managers, enthusiasts, and innovators to meet and discuss tools and strategies for building and managing effective communities.
Here are all the ways you can take part in the event! Feel free to participate in any and all of these ways:
Follow the action on Twitter: hashtag: #octribe.
Watch the event live on Our Ustream Channel
Join the San Francisco Online Community MeetUp group on Facebook
Thanks to our generous sponsors, the Iron Cactus/The Creamery and Pura Vida Tequila, for providing refreshments.
Hope to see you there!