Re: [ocr-135] Detailed question re Twitter Followers & Tweeter's rights to those followers

From: Stacy B.
Sent on: Thursday, September 8, 2011 5:19 PM
Hi Douglas,

I agree with Erin, that the handle, account and followers belong to the
company.  In particular because the name on the account was @hansensf,
which is a brand identity.

Whether you were the person creating the content and making the
connections or not, the users choosing to follow @hansensf were adding the
*company* stream to their feed. At least, that's what the name on the
account indicates to them they are doing.

And then of course, keeping the account yourself will mean that the
company has to start all over when they had hired you to build their
social networks.

As Erin suggested, the original account and handle should probably be
given over to the company and a new account started for yourself.  Also,
in the future, it's probably good to have a personal account separate from
any client accounts, and give others you meet the option to follow any or
all of the accounts.

Hope this is helpful.
Stacy


> I think both belong to the company since you were interacting on their
> behalf.  That said, personal relationships are definitely part of social
> engagement so I think that transitioning them into personal contacts are
> fine.  You can always go follow them with a new handle, say you'd
> connected
> in a "past life" and want to stay in touch on your personal or new
> professional account.
>
> I'd have given the company the pw to the account and then set up a new
> one,
> inviting those you know to join.  Just my two cents...interested in what
> others think.
>
>
> *-erin*
>
> *@erinkoro*
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>
> On Thu, Sep 8, 2011 at 4:45 PM, Douglas Acres
> <[address removed]>wrote:
>
>> Hello,
>> First thank you for taking the time to respond.  Here's the situation
>> and
>> question.  As an independent contractor I operated the @hansenssf handle
>> and
>> gained followers mostly by direct interaction with them at events in
>> person
>> but also by Twitter recommending the handle to those it deemed the
>> target
>> audience I was looking for.  The contract was ended and I decided to
>> change
>> the handle to @wommism.  I wanted to know if Hansen's HQ was entitled to
>> the
>> followers I accumulated and interacted with?  These interactions were
>> not
>> primarily based around Hansen's product but spanned a wide range of
>> topics.
>>  Whenever detailed questions regarding the company arose they were
>> handled
>> by Hansen's HQ.  I believe that the handle is their property and that
>> the
>> content and followers are mine.  What say you?
>>
>> --
>> Douglas Acres
>> Marketing and Community Management
>>
>> *Phone:*[masked]
>> --
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>>
>>
>>
>>
>>
>>
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