The first of four summer school sessions at USA TODAY/GANNETT headquarters was a huge success and we're really looking forward to the next session on July 26. This month we'll spend the day discussing the history of social media tools, who uses them, what the trends are and make some predictions about future usage. During the afternoon workshops, you'll learn how to best prepare for event coverage or breaking news coverage using social media tools, as well as, how to execute a marketing campaign using purely online tools.
Chrys Wu, journalist and user engagement strategist, will kick us off with a discussion around the evolution of tools. Then, Lee Rainie, director of the Pew Internet & American Life Project, will share findings from a recent Pew report on the social benefits of the internet. And this is just the beginning.
Because of the hands-on-nature of the workshops, registration
is limited to 50 attendees. Cost for one session is $20 for ONA members, $35 for non-ONA members.
For those of you that missed the first email, these sessions are open to area journalists, using the expertise and facilities of USA TODAY in McLean, Va., thanks to a $9,800 grant from the Gannett Foundation.
The first full-day event was held June 10. Steve Elfers and Garrett Hubbard of USA TODAY covered the basics of video and production, including editing, camera choices and production/hosting solutions.
Please let me know if you have any questions. Registration for the July 26 workshop is now open
Tiffany, Matt and Laura