Finance is like the music industry in the 90's

Bruce Davis, an original designer of the Zopa brand, will talking to us about approaches in understanding the increasing role of online social/p2p experiences in finance. And asking, where are "the people" in the debate about the future of money?

A freelance researcher, Bruce studies the social life of consumption, brands and of course, money. His clients include Unilever, Bacardi, egg, Royal Bank of Scotland, HBOS, Orange, Vodafone, GfK NOP, UK government (Treasury and Direct.gov) – he has been a contributor to reports on the future of digital money for IPPR and digital consumer activism for OfCom. His most valued marketing creation is Monkey Shoulder whisky – inspired by weeks of immersion in the UK drinking culture on behalf of William Grant and Son’s. A drink that can claim to be the world’s first ethnographically inspired whisky!

He blogs regularly at Oikonomics.

The talk is free, but you'll have to buy your own Hummus.