This Meetup is cancelled

How to Define, Size and Segment a Market

Selected By: Steve Morris

OTBC

8305 SW Creekside Place, Suite C, Beaverton, OR (map)

45.459698 -122.793396

Selected By: Steve Morris

Price: $20.00/per person

Refund policy

We will be rescheduling this seminar. Sorry for any inconvenience.

But we have lots of other seminars coming up:

Nov. 10: Sales Channel 101 (11:30am)
Nov. 11: Market Research - How to Validate your Market (4pm)
Nov. 18: How to Value Price your Product or Service (4pm)
Nov. 19: Valuation: A Peek Inside the Black Box (11:30 am)
Dec. 2: How to Prepare a Budget and Financial Forecast


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If you're either starting a company or revisiting your business strategy, defining your market and figuring out how big it is are important first steps. A clear market definition focuses your effort. Sizing the market tells you how big your opportunity is, which is important preparation for building a budget and a forecast -- and it tells you something about what sources of financing might be possible. Understanding your market's segments is the first step in deciding which segment makes the most sense to target.

Defining, sizing, and segmenting your market is the first step in putting together a company strategy and a business plan. At this seminar, OTBC executive director Steve Morris will walk you through the process.

Who should attend: any entrepreneur or small business owner who needs to develop a strategy and a plan for launching or growing their business.

Location: OTBC, 12725 SW Millikan Way, Suite 101
Date: Wednesday, October 28, 2009
Time: 4pm to 5:15pm
Max: Blue line, Beaverton Central stop (one stop west of the Beaverton Transit Center)
Driving: Directions
Parking: Free parking in the parking garage next door to our building
Cost: $20

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OTBC Sponsors and Partners

We appreciate the support of all of our Sponsors and Partners!

Founding Sponsors
The City of Beaverton
State of Oregon

Silver Sponsors:
Easystreet
Coldwell Banker
Sonitrol Pacific

Partners
TechAmerica
Acumen Financial Group
Armstrong & Associates Public Relations
DHX Advertising
OBA
OEN
SAO
White & Lee

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