You've defined, sized and segmented your market. You've validated the market to verify that your product or service does serve an unfilled need in the market, and customers are willing to buy it.

But how much will they pay? Many companies, large and small, set prices by making an "educated guess" based on gut feel and experience. But there's a better way to price: price your product according to the value your customers perceive.

How do you value price? At this seminar, OTBC executive director Steve Morris will explain how you can use analytical techniques to gain a much better understanding of how customers value your product or service, and how much they are willing to pay.

Who should attend: any entrepreneur or small business owner who needs to develop a strategy and a plan for launching or growing their business.

Location: OTBC, 12725 SW Millikan Way, Suite 101
Date: Wednesday, November 18, 2009
Time: 4pm to 5:15pm
Max: Blue line, Beaverton Central stop (one stop west of the Beaverton Transit Center)
Driving: Directions
Parking: Free parking in the parking garage next door to our building
Cost: $25

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OTBC Sponsors and Partners

We appreciate the support of all of our Sponsors and Partners!

Founding Sponsors
The City of Beaverton
State of Oregon

Silver Sponsors:
Easystreet
Coldwell Banker
Sonitrol Pacific

Partners
TechAmerica
Acumen Financial Group
Armstrong & Associates Public Relations
DHX Advertising
OBA
OEN
SAO
White & Lee