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Customer Development: If you Build it will they Buy it?

  • Aug 1, 2013 · 4:00 PM

If you build it, will they Buy it?  That's the question we'll talk about at the Thursday, Aug. 1 Roundtable discussion. The sad fact is that 75% of venture funded companies fail to deliver any return to investors. To improve the odds, serial entrepreneur Steve Blank created the Customer Development process - an entirely new way to think about what a startup is and what a startup should be focused on to increase its odds of success.

Watch the free online presentation of Customer Development, and download your own 1 page summary of step 1: Customer Discovery.

Watch our online overview of Customer Development: click here.

Register for the Roundtable discussion of Customer Development: click here

What: Customer development roundtable discussion
When: Thursday, Aug. 1, 4pm-5pm
Where: OTBC
Cost: $10 for the roundtable (includes snacks/beverages). Online presentations are free

Aug. 1 Roundtable: Customer Development.


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