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User: How to Optimize Your Wordpress Site for Content Marketing Conversions

One of the biggest marketing topics of the past year has been content marketing.  Regardless of how you feel about the concept, it's no secret that customers - and search engines - love a website with fresh, engaging content.  But how to you keep your site frequently updated without overwhelming customers, not to overlook that you need fresh sales coming in too!  

In this session, we'll focus on covering the basic foundations for website optimization when it comes to a marketing perspective.  We'll talk about the customer lifecyle and share important questions you should answer to better understand your own customers and clients.  We'll close with recommendations on plugins and resources to help you take action and work on improving your website.

Author Bio

Andy is the founder of Plum Deluxe Productions, a Portland-based content marketing agency for lifestyle brands.  They publish the Plum Deluxe online lifestyle magazine, a Wordpress-based site featuring content and commerce in a variety of topic areas, from food to wine to travel and home.

Andy Hayes has been tinkering and tweaking websites for over 15 years. He started out working at a large software company where he was given the inside scoop of how websites are built from the ground up.  He moved on to work in a $1 million website testing lab (because, believe it or not, testing and optimizing websites really used to cost that much!).


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  • John M.

    Excellent "Hot Seat," learned the most from that forum!

    2 · February 17, 2014

    • Andy

      I'm glad - we'll do more next time!

      February 18, 2014

  • A former member
    A former member

    Lot's of interesting information.

    2 · February 17, 2014

    • Andy

      Thanks for coming!

      February 18, 2014

  • Karen M.

    Very informative - upbeat, positive input

    2 · February 17, 2014

    • Andy

      Thanks!

      February 18, 2014

  • Jim T.

    Especially like the hot seat exercise.

    2 · February 17, 2014

    • Andy

      Thanks Jim. Maybe we'll do another session with just hot seats.

      February 18, 2014

  • A former member
    A former member

    Thanks for all the advice folks! I got a lot of great ideas to make my site better.

    2 · February 18, 2014

    • Andy

      Yay!

      February 18, 2014

  • Daniel P.

    FYI - the slides are online now at www.pdxwp.com, enjoy. Thank you Andy for a very informative presentation and thorough Q&A.

    2 · February 18, 2014

    • Andy

      Thanks Daniel - I enjoyed it!

      February 18, 2014

  • Douglas

    I really wanted to attend, but have a client Site Review at the same time. Best wishes to all!

    1 · February 17, 2014

    • Andy

      No worries, good luck with your site review!

      February 17, 2014

  • Iq187

    Yes

    1 · February 16, 2014

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