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User: Membership Site Lessons - Challenges and Insights

Bob Dunn, a WordPress designer and trainer since 2008, recently launched his third membership site,  Through the first and second ones, he refined his model and strategies, and experienced some valuable lessons. He is going to tell you what he learned through that: what worked—and what bombed, so you can avoid making the same mistakes. He will share what you should prepare for, as well as thought process that led him to choose WooThemes and WooCommerce, for his new site. He will also talk a bit about other options he considered before making the final decision. Lastly, he will puncture the it's-easy-to make-money-while-you-sleep bubble and replace it with advice that will put you on solid ground to succeed—if you make the effort. 

Bob has trained thousands of beginners and users in WordPress, both online and through in-person workshops and conferences, video tutorial training, one-to-one virtual training and his frequently updated blog content. He and his wife Judy owned a marketing, design and copywriting business for more than 20 years. He lives on a small island in south Puget Sound and consider Portland one of his favorite Northwest cities. You can find him at or just google bobwp. 

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  • A former member
    A former member

    I wish I had made it last night!

    April 22, 2014

  • fred

    Bob was a good speaker but I probably should have stayed home as my site is not commercial. I'll keep a lookout for "hobbyists" like myself who might want to share disaster stories and remedies.

    April 22, 2014

  • Mary Ann A.

    I thought the talk could have been tightened up a bit.

    April 22, 2014

  • Brad R.

    Bob shared some interesting insights that came from his personal journey. It was good to hear this from someone who didn't have a "membership solution" to sell, but rather a report on their personal experience.

    April 22, 2014

  • Jim T.

    Some good insights, but a little too much focus on his personal views.

    April 21, 2014

  • Daniel P.

    Bob Dunn presented his experience with membership plugins in general, and then how he settled on using WooCommerce along with 42 other plugins to realize his goals of creating a site for new users of WordPress that need some training to learn. Bob uses Videos hosted at Vimeo to do his paid training.

    1 · April 21, 2014

  • Don H.

    Sorry I'll be missing this one! Great topic! Thanks for posting the slides...

    April 21, 2014

  • Jenny S.

    Can't make it, unfortunately... But I hope there will be slides? Looks like a great topic!

    April 21, 2014

  • Mary Anne T.

    I am going to future talk instead. This sounds like a good talk.

    April 16, 2014

  • fred

    Super! I went with Woo in January. I sell nothing but have subscriber questions. Count me in.

    1 · April 16, 2014

  • Karen L. A.

    Am considering a Wordpress site. Want to learn a bit about it before I start.

    1 · March 21, 2014

  • marc s.

    looking for ideas for membership on my site.

    1 · March 21, 2014

  • A former member
    A former member

    i have a wordpress membership site and am having some difficulties with product delivery-looking forward to this talk!

    2 · March 19, 2014

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