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Owen Jones Urban Airship Rebrand Case Study

Get tickets here:

Price to attend | $10 for AIGA members, $15 for non-members. Food / Beer / Wine will be provided.

Digital Dialogues is an event series developed by AIGA Portland in partnership with IxDA and sponsored by FILTER and ISITE Design. Each event provides a sneak peek into a different collaborative case study.

Relaunching the Urban Airship brand was a task that took as much skill as sending off an actual zeppelin into the skies. Introduced with just as great fanfare, the Urban Airship experience reached impressive heights.
It fell to Portland's own Owen Jones and Partners to re-launch both the brand and the website. They developed a new logo, extensive illustrations, a robust icon system, and other secondary brand assets. At the same time, they re-architected their product platform and rewrote almost all of the site content. They then melded the creative with a responsive front-end and an Expression Engine back-end to bring the brand to life.
How did they do it? Come find out as the Owen team discusses the challenges of simultaneously handling a company rebrand and website launch.
Mark Rawlins - Executive Creative Director
Lucas Swick - Technical Director
Josh Balleza - Art Director
(Note — It’s possible that they will have a fourth panelist)

Sponsored by FILTER

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  • Denver F.

    Very informative and awesome to see their processes.

    April 16, 2014

  • amy must have tickets to join this event! I'd hate you to show up and find they've been sold out. I have nothing to do with organizing the show so I can't save tickets for this group.

    April 14, 2014

  • amy

    Of all the feedback I've gotten about the kind of events this group wants to see, these creative case studies are at the top of the list! Please encourage designer friends to attend with you!!

    April 10, 2014

  • amy

    ISITE is also a great location and there are tons of talented people who work there. This is a great networking opportunity and having the lecture is a great conversation starter. Kick your networking into high gear in 2014 and come out to this event. Fine if you RSVP here, but remember, you do need to purchase a ticket through the above URL to attend.

    March 10, 2014

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