Philly 'burbs WordPress Meetup Message Board › Understanding Load Times for Wordpress Website
I know someone who had their website built with Wordpress.
A guy providing SEO services claims that the site has slow load times averaging 4 to 6 seconds.
What can I do to understand if the average load times are typical or what could be done to have a quicker load time?
I could bore you with pages of technical jargon as it relates to page speed, but I'll spare you :-)
4-6 second load times are definitely considered "slow" as load speed goes, and that SEO is correct, page load that slow can definitely have a negative impact on SEO. Google now uses page load speed in their search algorithms, so his claims are true.
There are several tools that I use to measure page load time and speed. Here are three that I strongly recommend.
The first question to ask after testing the site is, who is hosting that website? 4-6 second load times are typical of shared hosting plans, where server resources are used by multiple websites, thus, slowing down performance.
Changing to a better host will make an immediate and sometimes substantial impact on load times. I would start there first, however, if upgrading to a better host is not an option financially for this person, a quick way to speed up the load times is to eliminate any unnecessary plugin that might be installed, and use a caching plugin like WP Super Cache. That should help a bit, but honestly, not even this is going to make a bad host that much better.
I hope this helps, and let me know if you have further questions. Page speed is kind of what I do