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Using Social Media to Connect and Strengthen Local Communities

While national issues can dominate the airwaves, it's dialog at the grassroots level that impacts you and your local communities the most. All politics might be local, but what tools can you use to change your community and communicate more effectively with your neighbors? How can we use social media to strengthen a community and effect change? Our next Philly Net Tuesday will feature organizations that use social media to do just that.

Our panel will be comprised of:

• Brian Loughnane (Philly Field Organizer, Nextdoor)

• Bob Seeley (Group Administrator, Living in Germantown Facebook Group)

• Kim Massare (President, Lower Moyamensing Civic Association)

• Mike Lyons (Publisher, West Philly Local)

• Sarah Glover (Social Media Editor, NBC10)

• Tim Wisniewski (Director of Civic Technology, Philadelphia)

• Tivoni Devor (Vice President, Newbold Neighbors Association)

(Bios below)

We’ll gather at the Friends Center, 1501 Cherry Street, on Net Tuesday, September 3.  Join us for light refreshments and networking at 6:00PM, and the program will begin by 6:30. Can’t make it to Center City? Watch the live Internet stream at, and share your comments and questions via Twitter with the hashtag #phlnet2.

Who should attend this meeting?

• Nonprofit staff and activists who want to connect or engage neighborhoods or larger communities to further their causes.

• Techies who want to learn about (or share) ways and reasons that nonprofits are leveraging the power of their communities.

• Government employees and community organizers who are striving to build their local communities.

• Anybody that uses or wants to use social media to better connect with their neighbors or learn more about ongoing changes in their community.

So, come and join us-- and bring a neighbor!  RSVPs are appreciated for planning purposes, though not required.

Bios of panelists:

Brian Loughnane
Brian Loughnane is a Field Organizer for Nextdoor, the free and private social network for neighborhoods. Prior to Nextdoor, Brian engaged local communities on multiple issue advocacy campaigns, local and national political campaigns, and community development initiatives in Ecuador and Trinidad. Brian is also a digital communications consultant for various civic and non-profit organizations, and has been community organizing in North Philadelphia for two years, where he currently lives.

Bob Seeley
Living in Germantown Facebook Group
Robert A. Seeley is a long-time resident of Germantown. He graduated from Earlham College, Richmond, Ind., with a BA in philosophy. From[masked]  he performed two years of community service with the American Friends Service Committee in Sumter, SC. He then joined the staff of the Central Committee for Conscientious Objectors, a small non-profit group in Philadelphia. From[masked], he was responsible for all publications and newsletters published by the organization. Since 1994 he has worked as a freelance editor and web designer.

Robert Seeley has published four books and numerous articles on peace and military issues. He has traveled to England, Sweden, Denmark, Norway, the Soviet Union, and most of the Southern United States. His wife, Ruth Seeley, is a native of Barrow-in-Furness, England. She is President of Friends of Vernon Park in Germantown. They have a daughter, Laura, who graduated from Swarthmore College in 2001. Laura has recently bought a house in Germantown.

Kim Massare
Lower Moyamensing Civic Association
Kim Massare has served as president of the Lower Moyamensing Civic Association since 2009. She has lived in South Philadelphia for most of her life, where she perfected her parallel parking skills. Kim is a graduate of Central High School and Williams College, and is also a new mom who enjoys referring to herself in the third-person. When she's not civic association president, she is the Communications Manager at Bartram's Garden.

Mike Lyons
West Philly Local
Mike worked for more than a decade as a journalist, most recently for the Associated Press in Eastern Europe. He also worked for newspapers in Alaska, the British Virgin Islands and Pennsylvania. A graduate of Temple University, Mike returned to Philadelphia because he just couldn’t stand to be away from SEPTA any longer.

Sarah Glover
Sarah Glover is the social media editor at NBC10. Sarah manages NBC10's social media portals, writes stories and shoots photographs for Prior to joining NBC10's digital team last year, she worked as a staff photographer at the Philadelphia Daily News. Follow @skyphoto.

Tim Wisniewski
City of Philadelphia
Tim Wisniewski is the Director of Civic Technology for the City of Philadelphia. In addition, he currently serves as Vice-President of the 24th Police District Advisory Council, an organizer of Somerset Neighbors, and Board Member of Northeast Victim Service & Nonprofit Technology Resources.

With a BA in Political Science from Richmond, the American
International University in London
, and a background in computer programming, Tim has a strong passion for leveraging technology to enhance civic engagement and empower communities – particularly among underserved neighborhoods.

Tivoni Devor
Newbold Neighbors Association
Tivoni Devor has spent his entire career working with various Non-profits and often helping them generate earned revenue.  When Tivoni Devor moved to Philadelphia he began working at the Associated Services for the Blind, he developed the organization’s first ecommerce project, an online braille bookstore that quickly became one of the largest in the country. While completing his MBA from Drexel, Tivoni transitioned to the Director of Partnerships at Next American City Magazine, a non-profit print quarterly about urban development where he tripled print sales, doubled circulation, and quintupled the magazine’s online presence through a smart social media campaign. Tivoni Devor is currently the Manager of Partnerships and Outreach at the Urban Affairs Coalition where he works with new and existing nonprofits that want to take advantage of UAC’s fiscal sponsorship and shared services to reduce their administrative costs and burdens.  He lives in Newbold with his wife Jen and daughter Ava, is the Vice President of the Newbold Neighbors Association. He is also certified in braille transcription and BBQ judging.

Join or login to comment.

  • Steve L.

    The video of this event is now available.

    September 24, 2013

    • A former member
      A former member

      Awesome! Thanks for sharing and documenting the event!

      September 25, 2013

    • A former member
      A former member

      Just added it to the NetSquared blog. http://www.netsquared...­

      September 25, 2013

  • john A.

    Lots of good info on hyperlocal social media

    September 4, 2013

  • Angel

    Wonderful meetup! This was my first time at the meetup. I Gained great information and resources and the people were very warm and inviting.

    1 · September 4, 2013

  • Marcia

    I will be attending via live stream. Thanks!

    September 3, 2013

  • A former member
    A former member

    How to give this event twitter love:





    #SocMedSep (Social Media September)

    Please add any other twitter handles and hashtags for this event that I've missed!

    2 · August 22, 2013

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