Net Tuesday Philly Meetup Message Board › Article on how social activists are using social media to block real estate

Article on how social activists are using social media to block real estate developments

Steve L.
PodcastSteve
Cherry Hill, NJ
Post #: 22
Seth suggested I share this story with you.

It's an AP story that appeared around the country. Here's a synopsis:

Opponents of building developments are taking a page from birthday party planners and flash mobbers, employing social media sites like Facebook to coalesce their cause — and the industry is sitting up and taking notice.

The Huntington town board on Long Island recently voted down plans for a $100 million, 490-unit housing development, partly on the strength of media-savvy opponents who took developers by surprise.

"We were a bunch of moms," said Jennifer LaVertu, an opposition leader. "I didn't even have to be home to do it. We could access Facebook by phone, dropping a message to everyone that we needed them at town hall that night for a protest. It helped us organize much more quickly."

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