Net Tuesday Philly Meetup Message Board › Article on how social activists are using social media to block real estate
Cherry Hill, NJ
Seth suggested I share this story with you.
It's an AP story that appeared around the country. Here's a synopsis:
Opponents of building developments are taking a page from birthday party planners and flash mobbers, employing social media sites like Facebook to coalesce their cause — and the industry is sitting up and taking notice.
The Huntington town board on Long Island recently voted down plans for a $100 million, 490-unit housing development, partly on the strength of media-savvy opponents who took developers by surprise.
"We were a bunch of moms," said Jennifer LaVertu, an opposition leader. "I didn't even have to be home to do it. We could access Facebook by phone, dropping a message to everyone that we needed them at town hall that night for a protest. It helped us organize much more quickly."