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Skeptic Book Club - Influence

  • Apr 19, 2013 · 7:00 PM
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Skeptics -

Our April book club selection is the classic book on the psychology of persuasion: Influence, by ASU's own Robert Cialdini, PhD. We like to think we are in control even when confronted by a skilled persuader. This book dispels that illusion. We are being influenced.

From Amazon:

"Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

"You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success."

I hope to see you there!

- Matt

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  • Madeline M.

    Very civilized and lively discussion.

    April 20, 2013

  • Steven M.

    In office test shows my son has strep. I won't be able to make it after all. Really enjoyed the book and would have loved to hear others impressions.

    April 19, 2013

  • Steven M.

    At urgent care with my son. Hope to still make it, but will be late.

    April 19, 2013

  • Sara

    Sorry, y'all! Can't make it after all. :(

    April 18, 2013

  • Chris

    Yea, was on waitlist and didn't expect to get in. Didn't read it :(

    April 17, 2013

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