Apr 19, 2013 · 7:00 PM
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Our April book club selection is the classic book on the psychology of persuasion: Influence, by ASU's own Robert Cialdini, PhD. We like to think we are in control even when confronted by a skilled persuader. This book dispels that illusion. We are being influenced.
"Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
"You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success."
I hope to see you there!