- Patagonia backpack, notebook, T-shirt, $15 giftcard to Starbucks
- T-shirt, $15 giftcard to Starbucks
7.45PM : Networking event at Aunt Chilada's, Food/Beer sponsored by Millennial Media
Topic: Learn the Ins and Outs of Monetizing Your Apps
Are you currently monetizing your app, but looking for additional ways to maximize revenue? Have you considered releasing a ‘freemium’ version of your app? Or, are you just getting started and need a monetization strategy?
Join us to find out how you can start turning your mobile development skills into a viable business with tricks of the trade from Millennial Media, the leading independent mobile advertising platform. We’ll talk about what works—and what doesn’t—when it comes to monetizing your impressions. You’ll learn how to appeal to premium brand advertisers, what ad units and techniques can help you earn top dollar, and how to keep users in mind as you integrate advertising in your apps.
Speaker: Heather Hromoho
Heather Hromoho is the Director of Developer Operations for Millennial Media’s Global Monetization Solutions team. Heather mentors developers of all levels, helping them develop and execute a successful business plan, monetize their inventory, optimize based on results, and grow their user base with mMedia.com tools. Heather is dedicated to educating the developer community on industry resources and best practices in order to help developers create an efficient revenue stream.