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Why Your Business Needs an Image Strategy and How To Create Your Visual Persona

Startups, nonprofits, and businesses of all sizes are squarely focused on mobile and social strategies as a way to attract and engage with their target audiences. But given the immense consumer interest in photos, they often overlook the critical importance of having a clearly defined “image strategy.” 

During this interactive session, we will explore best practices and actionable steps to help you ramp up your visual content. This presentation is ideal for those working in social media, internet marketing, and others who are looking to enhance their online presence. 

Forget the overused cliché--a picture may be worth much more than a thousand words to those organizations that learn how to connect their brand with their visual content. 


Shawn Graham partners with badass small businesses to create, implement, and manage performance-driven marketing strategies. Shawn is the author of Blogging for Badass Small Businesses and Courting Your Career and is also an expert blogger for 

Graham has been cited in media outlets including,, The Wall Street Journal, and The Washington Post

Prior to launching his own business, Shawn worked at the University of Pittsburgh where he served as Assistant Dean and Director. He received his M.Ed. from Westminster College and his B.A. with honors from the University of Pittsburgh. 

To learn more about Shawn, visit 

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  • Dave B.

    Great presentation. Left with a lot of ideas. Looking forward to the next one.

    October 14, 2013

  • Paul R.

    The Meetup was great, very inclusive, informative and relevant.

    October 11, 2013

  • Michele R.

    Very informative and extremely enlightening Shaun did a great job.

    October 10, 2013

  • Easwar P.

    Good Wishes Tom. Sorry, Last minute schedule change is preventing me to attend this meeting. I wish the meeting a good success. Thank you

    October 10, 2013

  • Tom S.

    Sorry to have to back out of tonight's meeting but Grandson #3 was just born this afternoon and we are going to visit! I will try to make the next meeting for sure.

    October 10, 2013

  • Michele R.

    I would like to know how to submit newswire PR releases.

    September 30, 2013

  • Michele R.

    Great topic. I hope to be there.

    September 30, 2013

  • Reid B.

    Have an event that night, unfortunately. Otherwise I'd totally be there!

    September 30, 2013

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